Mayor's Office to Combat Domestic Violence  
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Public Education Campaigns

The Mayor’s Office to Combat Domestic Violence has created several campaigns to increase awareness of domestic violence and to encourage victims to seek assistance by calling 311 or visiting a New York City Family Justice Center. 

Read the press releases
Request copies of campaign materials

URIPALS Campaign (Spring 2014)
The Mayor’s Office to Combat Domestic Violence (OCDV) coordinated a campaign in support of Urban Resource Institute’s (URI) People and Animals Living Safely (PALS) initiative to shelter domestic violence victims with pets. Launched in May in recognition of Pet Safety Awareness Month, the campaign aimed to raise awareness about the innovative services now available to victims of abuse with pets. The campaign was executed through retail outlets as well as grassroots distribution. Petland Discounts placed posters on the doors of its stores in New York City and C-Town and Bravo Supermarkets included information in their weekly store circular across all five boroughs.

Read the press release (in PDF)
Download the poster (in PDF)
Download the outreach card (in PDF)

That's Abuse Campaign (Fall 2013)
Mayor's Office to Combat Domestic Violence Commissioner Yolanda B. Jimenez has unveiled a multi-layered public service campaign that will empower victims of intimate partner violence to seek the help they need. "That's Abuse" will appear at bus shelters, subway cars and platforms, grocery store circulars, community-based organizations, businesses throughout key neighborhoods, and common areas at numerous City agencies.

This citywide campaign seeks to connect with victims through words and images that capture the emotional impact of abuse. Survivors of domestic violence who helped develop the campaign identified strongly with the message, and said they hoped it would empower others to both recognize abuse in their relationships, and to take the necessary steps to get help for themselves and their families.

Beginning on September 26, 2013, staff from the Mayor's Office to Combat Domestic Violence, New York City Police Offiercs,and teams of volunteers will also be deployed to neighborhoods with a high incidence of domestic violence to hang posters, distribute palm cards, and give presentations to local residents and business owners. This grassroots efford will assure that the campaign will reach New Yorkders in multiple locations over the course of their day, including community-based clinics, libraries, colleges and supermarkets.

"That's Abuse" also features a video and radio public service announcement that will air over various television and broadcast stations throughout the five boroughs.
Read the press release (in PDF)
Download the poster (in PDF)

Everyone Has a Right to a Healthy Relationship Campaign (Summer 2010)
The Mayor's Office to Combat Domestic Violence (OCDV) has launched a Citywide public education campaign, in English and Spanish, consisting of posters and palm cards placed in supermarkets, banks, pharmacies, restaurants and financial centers along with a Spanish-language public service announcement radio campaign. Events in the five boroughs officially launched the campaign in the summer of 2010. The campaign is partly funded by the Verizon Wireless HopeLine through the Mayor’s Fund to Advance New York City.

Partners have included: 93.1 FM Amor, Bronx Chamber of Commerce, C-Town Supermarkets, CVS, Delicioso Coco Helado, Duane Reade, FerryAds, Mega 97.9 FM, New York Community Bank, Northfield Bank, Pay-O-Matic, Verizon Wireless and White Castle as well as city agencies including Administration for Children's Services, Department of Consumer Affairs, Department of Homeless Services, District Attorney of Staten Island, Human Resources Administration, New York City Department of Parks and Recreation, and New York City Housing Authority.
Download the poster (in PDF)

Mayor Bloomberg Launches Public Awareness Campaign to Curb Domestic Violence (Summer 2006)
This public education campaign, in English and Spanish, was featured in subways, buses and telephone kiosks Citywide and encouraged New Yorkers to seek assistance if they or someone they know is a victim of domestic violence.

Download the posters (in English unless indicated):

  • Poster 1: 66% of domestic violence victims who have been killed never reported prior incidents to the police. (English, in PDF)
  • Poster 2: Last year 1 in 12 high school students was beaten by a person they were dating. (English, in PDF)
  • Poster 3: 38% of battered women will be victimized again within six months. Click here for Spanish (in PDF)
  • Poster 4: An abuser who beats a woman while she’s pregnant is 3 times more likely to try to kill her. (in PDF)