See: guides for the use of environmental marketing claims 
at US Federal Trade Commission
Law: US Code (Search for Title 15, Chapter 2, Subchapter 1: Federal Trade Commission, Sections 41-58)
Regulations: US Code of Federal Regulations (Search for Title 16, Chapter 1, Part 260: Guides for the Use of Environmental Marketing Claims)
Summary: Under the authority of the Federal Trade Commission Act the Federal Trade Commission regulates unfair and deceptive practices in commerce. The FTC has issued guides for the use of environmental marketing claims to address environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry.
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