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  Judith Gerberg 
Gerberg and Company
Judith Gerberg is the president of the Career Counselors Consortium, creator of the Passion Projects™ workshops, and director of gerberg & company -- a New York City-based career development organization committed to personal and professional transformation. A pioneer of effective techniques for working with innovators and creatives to explore and express their full potential, Judith's unusual combination of street savvy and creative vision makes her unique in her field.

Her signature Passion Projects™ workshops are designed to help clients find the work they love, and to undergo change to address the challenging questions of the day. Workshops include: Powertools: Rebuilding Yourself for Success; Breaking Through Performance Blocks; and Where Do You Want To Go With Your Life From Here? Custom workshops, addressing particular issues and tailored to specific organizations, are created on request. For over 18 years, Judith and her team have been counseling, coaching, and training professionals, from attorneys and Fortune 500 executives to entrepreneurs and free agents. Specializing in highly educated and accomplished individuals (and companies looking to develop and retain such talent), gerberg & company works with clients individually, in small groups, and across entire organizations.

Corporations Judith worked with include: Ann Taylor, Citibank, Clairol, Dreyfus, Hill & Knowlton, NBC, Paul Weiss Rifkind Wharton & Garrison, Standard & Poors, and Young & Rubicam. She has led workshops and delivered speeches for groups including: Advertising Women of New York, Columbia University, Financial Women's Association, Parsons School of Design, Rancho la Puerta spa and Women in Film & Television.

Frequently interviewed in the media, Judith has appeared in publications ranging from Fast Company and The New York Times to Self and The San Francisco Chronicle, and as a guest on numerous TV and radio programs.

Judith holds a Bachelor's degree from Columbia University and a Master's from New York University. A founder of the New York Art Therapy Association, past board member of the American Art Therapy Association, she is a National Board Certified Mental Health Counselor and Certified Career Management Practitioner by the International Board for Career Management Certification.

She served on the advisory boards of The New York Steering Committee of the Women's Studies in Religion Program at The Harvard Divinity School, and The Future Focus Committee of the International Association of Career Management Professionals.

A native New Yorker, Judith lives in New York City with her husband, the New Yorker cartoonist, Mort Gerberg. Together they parented their daughter, Lilia, who works in the field of International Development in Washington, DC.


Tips and Resources

NETWORKING YOUR WAY TO SUCCESS

By Judith Gerberg, M.A., NCC and Kate Jarvis

Today more than ever, networking is a vital asset in everyone's toolkit. Knowing how to approach work colleagues, acquaintances or alumni for anything from volunteering for a good cause to getting an appointment with the CEO, is an essential step to creating a successful and satisfying personal and work life. Career counselor Judith Gerberg notes that clients frequently ask about networking. “Most think they don't know how to do it. I assure them that they already know how to network. It really is a natural process. Effective ways to build rapport include comments such as ‘You have a great haircut, who did your hair? or Did you see the game last night?’ I love what Ariel Hyatt (arielpublicity.com) suggests:

When you meet someone, first ask a question about them. ‘What brought you here today? How did you meet the bride?’ Get them talking.”

Gerberg is the director of a New York City-based career development organization (www.gerberg.com), who knows the value of effective networking. Since 1985 she and her team have been coaching clients through personal and professional transformation, which requires the development of strong networking skills.

People ask Judith how do you build a business? “I pray for grace, and I make 100 phone calls.”

Additionally, she offers the following advice:

Be open to giving and receiving. To be a networking star you need to be known as the hub of a network, someone people go to for information and contacts, or wisdom. You are the center of a wheel whose spokes radiate out, reaching and connecting with others to engage, empower and advance your joint goals and dreams.

Focus on the goal. Think about who you need to speak to and identify topics of discussion. What is it you need from your network connection? Information, resources or contacts? Decide on the intention of the meeting beforehand.

Engage and inspire. Open the conversation with an appealing introduction that will get the response, “Oh that sounds interesting, how can I help you with that?” Use enthusiastic statements to solicit your contact's interest in promoting a successful networking exchange.

Demonstrate your interests. One of Gerberg's clients worked in finance in Manhattan but adored film, spending her holidays attending festivals like the Sundance Film Festival. By investing in and learning about her passion through connecting with others, she ultimately secured a job in film finance in California.

Be patient. Gerberg assures clients that developing a network of support takes place over time. It is not usually effective to walk through a room and hand out business cards (unless you are an oboist walking into a room of chamber musicians who need an oboist!).

Build relationships. Once you've established contacts in your network, it becomes important to maintain the connections. Find ways to be useful to people in your network. Mention their work to others. Pass information along to them. Invite them to mutually beneficial meetings or events.

Being patient and creative, focused and willing to assist your contacts with their own networking will lead to connections that produce results. Find a way of networking that is comfortable for you. With practice comes the fluidity, ease and confidence in speaking to others and managing the networking flow.

Gerberg encourages readers to heed the words of Robert Muller, Assistant Secretary General of the United Nations. He offers succinct and spirited encouragement on the powerful force of networking.

Decide to Network
Decide to Network
Use every letter you write
Every conversation you have
Every meeting you attend
To express your fundamental beliefs and dreams
Affirm to others the vision of the world you want
Network through thought
Network through action
Network through love
Network through spirit
You are the center of a network
You are the center of the world
You are a free, immensely powerful source of life and goodness
Affirm it
Spread it
Radiate it
Think day and night about it
And you will see a miracle happen
the greatness of your own life.
--an excerpt by Robert Muller Assistant Secretary General of the United Nations

For more information about New York Career Counselor Judith Gerberg, go to www.gerberg.com.

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