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THE MAYOR'S OFFICE OF MEDIA AND ENTERTAINMENT, WFUV AND FORDHAM UNIVERSITY ANNOUNCE UNIQUE LOCAL PARTNERSHIP TO EXPAND AND ENHANCE CONTENT ON NEW YORK CITY'S RADIO STATION, WNYE 91.5FM 

Beginning June 1, The Alternate Side Will Air Each Weekday from 6 a.m. - Noon

May 31, 2011
- The City of New York will broadcast The Alternate Side, the indie music service from Fordham University’s radio station WFUV on the non-commercial, City-owned radio station WNYE 91.5FM, beginning this June, NYC Media announced today.

WNYE is part of NYC Media, the official television, radio and online network of the City of New York. The agreement was made between WFUV, Fordham University and the Mayor’s Office of Media and Entertainment. Beginning June 1, WFUV will program the morning hours on 91.5FM, from 6 a.m. to noon each weekday. The revenue partnership comes at no cost to the taxpayer and expands the City’s diverse radio programming already in place. With student involvement in producing and creating the content on WFUV, the partnership highlights NYC Media’s educational opportunities and initiatives. It also illustrates the use of a traditional media with a partner which has been largely based online in WFUV.

“We are very proud to partner with Fordham University, a NYC institution and a leader in radio programming in our City,” said Katherine Oliver, Commissioner of the Mayor’s Office of Media and Entertainment. “Our mission is to support traditional media as well as new media. This partnership provides an opportunity to enhance our radio content on WNYE 91.5FM and explore digital enhancements, and it further supports our workforce development mission by giving students an opportunity to work with professionals and to distribute their content on the City’s media platforms.”

“Fordham University and WFUV could not be more delighted with this arrangement,” said Stephen Freedman, Ph.D., provost of the University. “With this agreement, WFUV will bring our City’s rich music culture to more listeners, and WNYE will be better served with local programming from a New York-based award-winning public station.”

The broadcasts, hosted by Russ Borris and Alisa Ali, will originate from WFUV’s studios and be heard at 91.5FM in the New York City and metro area. Prior to this partnership, The Alternate Side had been available almost exclusively on the web and HD Radio. It will continue to be available at thealternateside.org and 90.7FM HD3, as well as weeknights from 10 p.m. to midnight on 90.7FM.

Beyond the radio dial, The Alternate Side takes music fans even deeper into the local scene at thealternateside.org, where they will find music news and in-studio videos, produced by a team of Fordham University students. A significant part of WFUV’s mission is to serve as a training ground for the broadcasters and media producers of tomorrow, including on the web and in social media as writers, editors, photographers, videographers and podcasters. WFUV’s full time professional staff of 30 experienced professionals mentors more than 70 students each year.

Since its launch by WFUV in 2008, with support from The New York State Music Fund, The Alternate Side has showcased the vital and diverse indie music scene in New York City and beyond. It features artists from all over the musical landscape – from The Strokes and The Beastie Boys to PJ Harvey and Radiohead – and champions new local bands like Yeasayer, School of Seven Bells and The Hundred in the Hands. WNYE listeners will discover new music and reconnect with favorite artists, experience one-of-a-kind in-studio interviews and performances, and get artist news, concert information and community announcements.

“The Alternate Side is all about finding and supporting new artists,” said Chuck Singleton, WFUV’s program director. “The more ways this programming gets out there, the better we’re serving our listeners and the many talented bands we play. It’s thrilling to help connect artists with the people who want to hear them.”