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NYC MEDIA AND WNET LAUNCH CONTENT-SHARING PARTNERSHIP TO SHARE NYC-CENTRIC PROGRAMMING
WNET’s “Treasures of New York” and “MetroFocus” Will Air on NYC life; WNET/WLIW Will Air NYC life’s Special on City Parks

August 2, 2012 - NYC Media, the official network of the City of New York, and WNET, which is currently celebrating the 50th anniversary of THIRTEEN, have announced a new partnership in which both television providers will share content with each other, highlighting different aspects of the City. In the coming weeks, NYC life, the flagship station of NYC Media, will broadcast episodes of Treasures of New York and MetroFocus while WNET and WLIW will air NYC life’s special about City parks as part of Treasures of New York.

“As the City’s television station, it is a pleasure to partner with an institution like WNET to bring our special about the City’s iconic parks to a new audience and have the opportunity to do the same by airing WNET’s quality programs, showcasing what’s great about New York City,” said Diane Petzke, General Manager, NYC Media.

“This strategic partnership with NYC Media allows us to mine our incredible archives for new platforms,” said Neal Shapiro, president and ceo of WNET, parent company of THIRTEEN and WLIW21 and operator of NJTV. “As THIRTEEN marks its 50th anniversary milestone this year, there will be more ways to enjoy our programs made by New Yorkers for New Yorkers on WNET and NYC life. I look forward to expanding our member-audience base in the tri-state community through this unique programming opportunity and hope we’ll create and share more original projects on NYC life.”

THIRTEEN, America’s most-watched public television station, will be celebrating its 50th anniversary in September 2012. Throughout its history, THIRTEEN has been making the most of the rich resources and passionate people of New York and the world, reaching millions of people with on-air and online programming that celebrates arts and culture, offers insightful commentary on the news of the day, explores the worlds of science and nature, and invites students of all ages to have fun while learning. Episodes of Treasures of New York are available to national audiences at thirteen.org/treasures-of-ny.

From the Emmy Award-winning Secrets of New York to the five-boroughs-on-a-budget tour of $9.99, NYC Media’s network of television channels provides New Yorkers with a unique perspective about life in the City. NYC life is available in the New York tri-state area on broadcast, cable and satellite channels. Many of its programs are also available to watch online on the NYC Media Video on Demand player – nyc.gov/vod, from iTunes and through the NYC Media app, available to download for free from iTunes.

ON NYC LIFE

MetroFocus: Education Innovation (Sunday, August 5, 7pm, NYC life)
Focusing on new trends and issues in education, this episode of MetroFocus features internet educator Sal Khan, one of “Time” magazine’s 100 most influential people and an interview with New York City Schools Chancellor Dennis Walcott and takes a closer look at the evolving issue of teacher evaluations.

Treasures of New York: Park Avenue Armory (Sunday, August 5, 7:30pm, NYC life)
The Park Avenue Armory has reinvented itself into a visionary multimedia arts institution renowned worldwide. From the sublime installation of Ryoji Ikeda to the epic productions of the Royal Shakespeare Company, the Armory transcends both artists’ and audiences’ experiences and expectations.

MetroFocus: The Tech Economy (Sunday, August 12, 7pm, NYC life)
Host Rafael Pi Roman examines the booming tech sector in New York City and its future. The episode heads inside the offices of internet giant Google and start-up success story Tumblr and features an interview with the head of the NYC Economic Development Corporation.

Treasures of New York: The New-York Historical Society (Sunday, August 12, 7:30pm, NYC life)
Treasures of New York goes behind-the-scenes for an inside look at the days leading up to the grand reopening of the New-York Historical Society to reveal the dramatic renovation of its landmark building on Central Park West.

MetroFocus: Transforming Transportation (Sunday, August 19, 7pm, NYC life)
MetroFocus explores the diverse ways to get around the metropolitan area and the large-scale projects that will improve overburdened transit systems with a report on the East Side Access project, new GPS tracking systems for City buses and an interview with transit columnist “Gridlock Sam.”

Treasures of New York: Hearst Tower (Sunday, August 19, 7:30pm, NYC life)
Hearst Tower redefined the modern skyscraper and pioneered a sustainable architectural vision for the 21st century as New York City’s first completed “green” office building. The film also highlights Hearst’s history and growth into one of the America’s largest diversified media and information companies.

ON WLIW/WNET

Treasures of New York: City Parks (Wednesday, September 5, 7pm, WLIW; Sunday, September 9, 7pm, THIRTEEN)
Produced by NYC Media, the special takes viewers on a tour of five iconic parks – Central Park, Prospect Park, Pelham Bay Park, Flushing Meadows Corona Park, and Staten Island Greenbelt. Using lush visuals from the present day, vintage photos, archival footage and expert interviews, their history comes to life in an exploration of how the design of urban parks transforms the City’s landscape.

About NYC Media
Part of the Mayor’s Office of Media and Entertainment, NYC Media is the official TV, radio and online network of the City of New York, informing, educating and entertaining New Yorkers about the City’s diverse people and neighborhoods, government, services, attractions and activities. NYC Media oversees several television channels, a radio station and other online assets. NYC life – Channel 25 on most systems and Channel 22 on Cablevision – explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make our City unique.

About WNET
In 2012, WNET is celebrating the 50th Anniversary of THIRTEEN, New York’s flagship public media provider. As the parent company of THIRTEEN and WLIW21 and operator of NJTV, WNET brings quality arts, education and public affairs programming to over 5 million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, Need to Know, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings available on air and online. Pioneers in educational programming, WNET has created such groundbreaking series as Get the Math, Oh Noah! and Cyberchase and provides tools for educators that bring compelling content to life in the classroom and at home. WNET highlights the tri-state’s unique culture and diverse communities through NYC-ARTS, Reel 13, NJ Today and the new online newsmagazine MetroFocus.