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Short-Form Videos Will Feature Profiles of Local Artists and How-to Projects

February 27, 2012 - 
Etsy, the Brooklyn-based online marketplace, and NYC Media, the official network of the City of New York, are proud to bring viewers inside the world of local artists and artisans with an inspiring and revealing video series airing on NYC life (Channel 25). The series features Handmade Portraits, the signature program from, providing intimate profiles of the creative people in Etsy’s community; Process, offering a glimpse into the relationship between artists and the materials they use; and How-to, introducing viewers to clever, easy-to-follow projects.

Among the artists to be featured are Brooklyn-based illustrator Sophie Blackall, whose work can currently be seen in subway cars; Kiva Ford, one of the last working scientific glass blowers in the world; the soap-making Brown Rice Family; green designer Katherine Rasmussen of Reiter8, who turns old sailboat sails into pillows, bags and other home accessories; and many others. Viewers will also learn how to make a cocktail umbrella lantern, a light bulb terrarium and mustard.

Watch a profile of artist Sophie Blackall:

Short-form videos from Etsy air Mondays at 8:30pm on NYC life (Channel 25) and again on Tuesdays at 9pm and Sundays at 10:30pm. NYC life is available in the New York tri-state area on broadcast, cable and satellite channels. Visit for local cable and satellite listings. The Etsy videos will also be available to watch online on the NYC Media Video on Demand player –, from iTunes and through the NYC Media app, available to download for free from iTunes. Etsy has also created a special page – – to welcome New Yorkers online.

Part of the Mayor’s Office of Media and Entertainment, NYC Media is the official TV, radio and online network of the City of New York, informing, educating and entertaining New Yorkers about the City’s diverse people and neighborhoods, government, services, attractions and activities. NYC Media oversees several television channels, a radio station and other online assets. NYC life – Channel 25 on most systems and Channel 22 on Cablevision – explores arts and culture, entertainment and lifestyle, and history and education, and features the people and places that make our City unique. Visit to learn more.

Etsy is the online marketplace for handmade and vintage goods and supplies. We enable people anywhere to easily build and directly exchange with independent, creative businesses. Learn more at