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“$9.99” RETURNS FOR A NEW SEASON ON SEPTEMBER 18
Host Dave Evans Heads to Staten Island, Downtown Brooklyn and Queens in New Episodes



September 16, 2011 - The Emmy Award-winning $9.99 returns Sunday, September 18 for a brand new season on NYC life (Channel 25). This time, host Dave Evans heads to new neighborhoods to find unique, fun and – most importantly – cheap things to do in New York City. With stops in Staten Island, Downtown Brooklyn, Long Island City, Midtown and more, dozens of local businesses and cultural organizations are on display to showcase some of the best the City has to offer. NYC life is viewed by almost 1.5 million New Yorkers each week on television and online and is available in over 18 million homes across the tri-state region.

“The latest season of $9.99 will introduce our viewers to some truly distinctive local businesses and cultural attractions,” said Diane Petzke, general manager, NYC Media. “We’ve scoured the City to find prime examples of places where New Yorkers can enjoy themselves for under ten dollars.”

ABOUT THE HOST

Dave Evans is the host of NYC life’s $9.99. Born and raised in South Brooklyn, Dave’s love for the City, especially its outer boroughs, runs deep. With hobbies that include music, photography, painting and cooking, just to name a few, Dave channels that inquisitive energy, discovering all of New York’s best-kept secrets on $9.99…and he’s doing it on the cheap!

ABOUT THE EPISODES

Staten Island (Air date: Sunday, September 18, 9pm)
Staten Island is as large as it is diverse… need some direction? Join Dave as he takes you to every corner of the borough – from a living historic village to New York City’s last roller-skating rink. Gear up for a hike to the top of Mount Moses and don’t forget lunch! Pizza? Authentic Sri Lankan food? We’ll taste both!

Coney Island (Air date: Sunday, September 25, 9pm)
Coney Island has long been known as New York’s Playground. In this episode Dave explores both old and new ways to get your seaside thrills for under ten bucks. Join him on his jaunt to the historic Wonder Wheel, Coney Island Circus Sideshow and MCU Park – home of the Brooklyn Cyclones. And he won’t forget the candy apples!

Long Island City (Air date: Sunday, October 2, 9pm)
Long Island City is quickly becoming a premier art destination. This week Dave visits the “must see” spots in this bustling outer-borough locale. Whether it’s the contemporary art at the Sculpture Center, the latest installation at P.S. 1 MOMA or the free art on the walls of 5 Pointz or Local Project, there’s something for everyone for under ten bucks. Plus, you’ll want to know where to get a great hamburger and some prohibition-style cocktails, right? Don’t worry, Dave’s got you covered.

Central Park (Air date: Sunday, October 9, 9pm)
Central Park may not be the largest park in New York City, but it can sure feel like it! In this episode Dave helps you navigate some of its best – and untapped – spots. Want to see all of the Park’s 30-plus bridges and arches? A Swedish Cottage with marionettes? Three formal gardens? If your answer is yes, then tune in to explore with Dave.

Historic Downtown Brooklyn (Air date: Sunday, October 16, 9pm)
Brooklyn has plenty of history to offer, and in this episode Dave introduces you to some of Park Slope and Downtown Brooklyn’s most intriguing spots! Whether you’re looking to investigate some classic subway cars, a Revolutionary War landmark, centuries’ old headstones or some authentic spinach pies, Dave will show you how to do it for less than ten bucks.

Flushing (Air date: Sunday, October 23, 9pm)
Join Dave as he tours the melting pot of Flushing, Queens – from its busy Chinatown to a panorama of New York City that you have to see to believe! For less than ten bucks, learn about the rich history of its early settlers and take a ride on a classic carousel and an Olympic “spin” that could leave you breathless!

South Brooklyn (Air date: Sunday, October 30, 9pm)
Marine Park and Sheepshead Bay: maybe you’ve heard of these Brooklyn seaside neighborhoods, but never considered visiting. This week Dave will tell you why you should. He’ll show you around what’s considered his neck of the woods – all for less than ten bucks. Join Dave as he tries his hand at candy making, visits New York City’s first airport and learns the proper way to make a Russian dumpling.

Midtown (Air date: Sunday, November 6, 9pm)
Who knew Manhattan could be so cheap? Sure, it’s easy to shell out a lot of money in the heart of the City, but Dave is going to show you how to see the sights of Midtown while spending less than ten bucks. Included in this episode are stops at Grand Central Station, the century-old New York Public Library and even a Swedish church.

TUNE IN

The new season of $9.99 airs Sundays at 9pm on NYC life (channel 25), beginning on September 18. NYC life is available in the New York tri-state area on broadcast, cable and satellite channels, Channel 25 on most systems and Channel 22 on Cablevision. It will also be available to watch online on the NYC Media Video on Demand player – nyc.gov/vod – and through the NYC Media app, available to download for free from iTunes. New episodes will be added each week.