look

What We Do
Bicycle safety is a serious issue. Over 3,000 cyclists are involved in a crash every year - from getting doored to actually crashing with the vehicle. Over two million New Yorker’s have bikes, only a small portion bike to work.

Most of these collisions are caused by preventable behaviors of drivers and cyclists: aggression on the streets, not paying attention, taking risks, and disobeying traffic rules. We believe that there are no accidents, and that all collisions are preventable if we just look out for each other.

It’s our goal to prevent these collisions by changing the behavior of both drivers and cyclists. To do so, we must educate both cyclists and drivers on the rules of the road. In addition to a huge effort to disseminate helpful information to cyclists and drivers, we are embarking on a media campaign that will infiltrate the City with a simple message to drivers and cyclists:

Look.

 


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