Procter & Gamble’s Edgar Sandoval
To Receive Achievement in Hispanic Television Award
At The Seventh Annual Hispanic Television Summit

Award Presented for Sandoval’s Leadership and
P&G’s Longtime Commitment To Hispanic TV Audiences

Annual Award Presented by
Multichannel News and Broadcasting & Cable
Thursday, September 24, 2009, Marriott Marquis in New York

(New York, NY.)  Leading television industry publications Multichannel News and Broadcasting & Cable have announced that they will present the coveted, annual Achievement in Hispanic Television Award to an advertiser and to its executive responsible for that company’s commitment to Hispanic audiences.

This year’s award will be presented to one of the leading advertisers on Hispanic television, Procter & Gamble and notably to Edgar Sandoval who is the executive who has been leading the charge at the company for Hispanic marketing.   Sandoval, the General Manager, North America Marketing for P&G will be presented the Award for his personal leadership and for P&G’s commitment to Hispanic television advertising.

The presentation to an advertiser is particularly appropriate as the Summit is participating as the Hispanic cornerstone event in the 2009 Advertising Week New York.  The Summit is scheduled for Wednesday, September 23 and Thursday, September 24. The Award presentation ceremony is during the Closing Luncheon at 1 pm on Thursday at the Marriott Marquis Hotel in Times Square New York. 

According to Larry Dunn, Reed Television’s Group Publisher for Multichannel News and Broadcasting & Cable, “We are extremely pleased to have the unique opportunity to present this award to Mr. Sandoval and to the people of Procter & Gamble.”  Dunn continued, “It is because of the personal involvement of individuals like Edgar Sandoval, and the support of television advertising from companies like P&G, that there is a growing Hispanic television industry.” 

The award for Achievement in Hispanic Television is the only award presented collectively by both of these leading trade publications.  There is only one recipient per year. The award is traditionally presented at the Hispanic Television Summit. 

The Hispanic Television Summit has been presented annually since 2003 and attracts more than 400 attendees.  The Summit is the television industry’s signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience.

Sandoval joins an elite group of prior recipients including Sábado Gigante host, Don Francisco; sportscaster Andres Cantor; host of Al Rojo Vivo, María Celeste Arrarás; talk-show personality and host of El Show de Cristina, Cristina Saralegui; and network news journalist and anchorman, Jorge Ramos.

Mr. Sandoval is the General Manager of North America Marketing at Procter & Gamble.  He joined the company fifteen years ago, in Procter & Gamble’s North America Fabric Care Business.  Since then, Edgar Sandoval has played a leading role in inspiring the organization to consider what it is like to walk in the shoes of consumers of diverse backgrounds. In his rise through the ranks at P&G, Mr. Sandoval achieved recognition for his contribution to building franchise equity and business growth on brands such as Bounce, Cascade, Mr. Clean, Tide, Gain, Dawn, Ace and Ariel, and was honored with the Goldstein Award, Procter & Gamble’s most respected Marketing award.  In 2007, Mr. Sandoval was named General Manager for North America Marketing and Multicultural Business.  In this capacity, he led the company’s Multicultural Business Development Organization and marketing area in North America.

The Summit is presented by Broadcasting & Cable and Multichannel News and is produced for them by New York’s Schramm Marketing Group Inc., a marketing services company which includes Hispanic marketing among its specialties.

To register: visit  www.multichannel.com/hispanicsummit  or call Sandy Friedman at 646-746-6740

Procter & Gamble has one of the strongest portfolios of trusted, quality leadership brands including Pampers, Tide, Ariel, Pantene, Bounty, Gain, Charmin, Crest and Gillette.

Procter & Gamble has been a pioneer in the area of supporting Hispanic TV.  It is proud to continue its over forty year long-standing relationship and commitment to Hispanic TV.   In 1961, Procter and Gamble became one of the first major corporations to advertise on Spanish International Network (SIN), the precursor of Univisión. In the years since, commercials for P&G brands have been a constant presence on Spanish-language television and the company has consistently placed among the leading advertisers.

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com