Lino Garcia was named general manager of
ESPN Deportes in June of 2003. He is based in ESPN’s offices in New
Garcia is responsible for guiding ESPN
Deportes on a day-to-day basis in all areas of operation, including programming,
production, affiliate sales, and marketing. Garcia’s pivotal role with
ESPN Deportes was recognized by Sports
Illustrated, which named him as one of the 101 most influential
minorities in sports in 2004.
Prior to joining ESPN, Garcia accumulated
fifteen years of experience in the cable and satellite industry where he focused
his efforts on marketing to the Hispanic community. He had served as vice
president, affiliate marketing and local ad sales for Universal Television
(2000-2003) and as vice president and general manager of Sony Entertainment
Television (1998-2000), where he was responsible for all aspects of the Latin
American cable television operation. Earlier in his career, Garcia held
several director-level marketing positions with HBO and was instrumental in the
development and launch of HBO en Español (1993-1998).
Garcia’s marketing expertise has been
recognized several times throughout his career. He has been the recipient of
four Cable & Telecommunications Association for Marketing (CTAM) Awards, and
in 1997, Garcia accepted the Se Habla
Español Award presented by
Hispanic Business Magazine in the multimedia campaign category.
In 1998, Garcia was honored with the NAMIC Excellence Award in Marketing. A
recognized industry leader, Garcia currently serves on the board of NAMIC,
Lighthouse International and the Hispanic Federation.
Garcia graduated from the University of
Delaware with a Bachelor of Arts degree in