NYC Resources 311 Office of the Mayor
NYC Latin Media & Entertainment Commission

LMEC Commissioners

Daisy Expósito-Ulla
Partner/President-CEO, d expósito & partners

Daisy Expósito-Ulla is Partner/President-CEO of d expósito & partners, a new independent, minority-owned, full-service Hispanic marketing and communications agency, created in September 2006.  She is the former Chairman and Chief Executive Officer of The Bravo Group.

Ms. Expósito-Ulla is recognized as one of the major forces in the study, growth and evolution of Hispanic and Multicultural communications in America.  As the head of The Bravo Group from 1981 until her departure in November 2004, she was a primordial architect of a true success story, leading the Agency to become the #1 Hispanic and Multicultural marketing and communications company in the nation.

Ms. Expósito-Ulla joined Bravo/Young & Rubicam as a Creative Director. She was named Senior Vice President and General Manager in 1985, and became President & Chief Creative Officer in 1990. In 2001 Ms. Expósito-Ulla was named Chairman/CEO.  One of the most visible and successful assignments undertaken by the company was the development of the strategy and the communications platform for the U.S. Census 2000, which helped verify the presence of over 40 million Hispanics amongst the U.S. population.

Ms. Expósito-Ulla currently serves on the Boards of the Advertising Council, the American Association of Advertising Agencies Foundation, and The National Campaign to Prevent Teen Pregnancy where she leads the Latino initiative campaign.   She's a founder of the New America Alliance and was a founding board member for the Association of Hispanic Advertising Agencies (AHAA), serving as its President in 2000 and now as a board member.  Her involvement with the American Cancer Society resulted in the first outreach effort to raise awareness and educate Spanish-speaking women about the prevention and treatment of breast cancer. In November 2001, Ms. Expósito-Ulla received the American Cancer Society's Humanitarian Award.

Ms. Expósito-Ulla has been recognized twice by Crain's New York Business as one of New York's 100 Top Minority Executives and Multicultural Leaders. She has been chosen by Hispanic Magazine as both, one of the 100 Most Influential Hispanics and as one of the 100 Outstanding Hispanic Women in Communications.  She's an avid supporter of the Arts and art institutions such as El Museo del Barrio, Teatro Repertorio Español, INTAR, and Jazz at Lincoln Center.  She and her husband co-chaired the Latin Jazz Gala at Lincoln Center in 2002 and the Teatro Repertorio Español Gala in 2003.  She's a board member of Teatro Repertorio Español.

Ms. Expósito-Ulla  received a B.A. in Communications from the New York Institute of Technology.

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