Mr. Manzano was appointed by Mayor Bloomberg as Executive Director of the Latin Media and Entertainment Commission (LMEC) in May 2007. In this capacity, he has developed strategies and plans based on economic development, big events, marketing, public relations, and policy to meet the mission of making New York the capital of Latin media and entertainment. To deliver on these projects, Mr. Manzano works closely with City Hall and other government officials, the media, business associations, educational institutions, nonprofits and many other citywide and nationwide organizations. His efforts led to the identification of 22 major Latin events with a combined economic impact greater than $90 million to the City; created in partnership with NYRemezcla the first Latin media guide; developed with LatinVision an international Latin conference that attracts over 300 participants, including CEOs, executives, and industry leaders; and developed the concept for the annual Latin Media and Entertainment Week (LMEW), which in 2010 included 22 events, had over 90,000 participants, and an economic impact of three million dollars.
His professional background includes: managing operations within public and private sectors; spokesperson, with experience serving as a delegate for various major public programs; policy and project manager expert able to work in various industries; public relations and marketing strategist, with a history of developing multifaceted and strategic public relations campaigns and marketing programs for citywide initiatives and major community programs; build and manage teams that coordinate cross-functionally to fulfill responsibilities in a streamlined, effective manner; experience in government legislative and budgetary processes and skills in technology development and administration.
Many of these professional experiences were acquired working as an independent consultant and project manager in information technology and marketing projects for businesses, elected officials and individuals; as an Assistant Commissioner for the Beacons program at the Department of Youth and Community Development (DYCD) where he managed a budget of $39.7 million and a staff of 11; as a Project Coordinator-Computer Specialist for the Department of Information Technology and Telecommunications (DoITT) supporting the GIS system, one of the biggest projects the city has ever undertaken; as a recertifier for Section 8 Housing; as an Administrative Assistant for the Board of Elections; and as an instructor and Teacher’s Assistant for the New York City Department of Education.
He has been active on the Westside of Manhattan for over 20 years, serving on various community-based organizations such as Community Board 4, the Clinton Seed Fund, the Student Outreach Program and Encore Senior Citizens Services. He has been a member of the Midtown West Business Association and is a strong supporter of the small businesses that helped revitalize the community in the Hell’s Kitchen (Clinton) neighborhood. His contributions have been recognized by the Equal Employment Opportunity Commission, the Queens Borough President’s Office, Verizon Hispanic Group, the Ninth Avenue International Food Festival, the Puerto Rican Family Foundation, Colombia Exterior and the Metropolitan Police Officers Association from Washington, D.C. As a New York media executive, he was selected to travel to Israel with a nationwide delegation of U.S. Hispanic leaders from the media and entertainment industry.
He has been a speaker at schools and colleges: Norman Thomas High School, Martin Luther King High School, Park West High School, Newcomers High School, Queens College, Hunter College, the College of Technology and New York University. In 2002 and 2005, he served as "Principal for a Day" through the “Pencil” program.
He holds a Master of Science in Public Relations and Corporate Communications and a Master of Public Administration in Public and Nonprofit Management and Policy, both from New York University (NYU). He also holds a Bachelor of Arts from Queens College and Project Manager Professional (PMP) certifications from NYU and the Project Management Institute.