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NYC Department of Housing Preservation & Development

Wednesday, October 24, 2012

Eric Bederman, HPD (212) 863-5176
Juliet Morris, HPD (212) 863-5682


Nationally recognized and honored for Mayor Michael R. Bloomberg’s New Housing Marketplace Plan and affordable housing development Via Verde

New York (October 24, 2012) – TheNew York City Department of Housing Preservation and Development (HPD) was recently recognized for its exemplary achievements in workforce housing by the development community and public policy makers by winning both the Robert C. Larson Workforce Housing Public Policy Awards by the Urban Land Institute (ULI) Terwilliger Center for Housing  and the Jack Kemp Workforce Housing Models of Excellence Awards. 

The Robert C. Larson Workforce Housing Public Policy Awards are given to exemplary state or local governments that provide ongoing and sustainable support for the production, rehabilitation or preservation of workforce housing. It is named in memory of ULI leader Robert C. Larson, a longtime ULI trustee, former ULI Foundation chairman and a member of the ULI Terwilliger Center national advisory board. 

HPD was honored to be one of the two recipients of the 2012 Robert C. Larson Workforce Housing Public Policy Awards for its New Housing Marketplace Plan (NHMP). 

According to Alazne (Ali) Solis, senior vice president at Enterprise Community Partners, Inc., the Robert Larson Awards are to honor outstanding examples of how local governments can partner with both the private and philanthropic sectors in order to advance workforce housing projects.  “The U.S. is at a critical time when the role of state and local governments are becoming more important to helping us ensure that we can meet the growing workforce and affordable housing needs in our country and the winning projects are models of this innovation, ” Solis said.

“It’s an honor to be nationally recognized for the work we do to make our City more affordable and sustainable for all New Yorkers,” said HPD Commissioner Mathew M. Wambua. “Every great program has many mothers and fathers – it’s the public servants at HPD who make our affordable housing policies and programs bear fruit in this challenging housing market. They have facilitated the innovative green design you see in Via Verde and have been tireless in making sure that we deliver our ambitious NHMP goal of 165,000 new and preserved affordable units. I accept these awards on behalf of the HPD staff with gratitude and a deep sense of pride.”

HPD’s New Housing Marketplace Plan - Extremely high demand for city living has resulted in a housing crisis, with moderate income households unable to find affordable housing within the City. Despite population growth, there has been a significant amount of domestic out-migration, including working families leaving to find more affordable housing in suburban New York counties, as well as New Jersey and Pennsylvania. Mayor Michael R. Bloomberg responded to this workforce migration with the New Housing Marketplace Plan in 2003, which encourages “building where the jobs are.” Since 2003, a consortium of City agencies has worked together to create a wide range of affordable housing development tools geared to address the needs of households with a range of incomes. For families earning between 60% and 120% of AMI, this effort has resulted in $4.4 billion in committed direct subsidy to support of the development of creating or preserving more than 130,000 units of affordable housing, including nearly 75,000 units of workforce housing starts, the largest municipal housing effort in the nation’s history. Under the New Housing Marketplace Plan, the New York City Housing Development Corporation consistently outperforms many of the nation’s largest banks in the volume and dollar amount of affordable multi-family housing bonds issued, and its incredibly successful efforts are certainly worthy of replication elsewhere. 

The three recipients of the 2012 Jack Kemp Awards include: HPD’s Via Verde in the Bronx, NY, the Century Building in Pittsburgh, Pa., andRhode Island Row in Washington, D.C.  In addition, both HPD’s New Housing Marketplace Plan (NHMP) and the New Jersey Housing and Mortgage Finance Agency’s CHOICES in Homeownership Program were recipients of the Robert C. Larson Workforce Housing Public Policy Award. 

The Jack Kemp Awards, named in memory of former U.S. Department of Housing and Urban Development (HUD) Secretary  and ULI Terwilliger Center national advisory board member Jack Kemp, are given to workforce housing developments that represent outstanding achievements in several areas, including innovative financing, unique construction methodologies, strong public/private partnerships, and replicability to achieve workforce housing affordability.

According to ULI Terwilliger Center National Advisory Board member Dara Kovel, chief housing officer at the Connecticut Housing Finance Authority, this year’s Jack Kemp Awards winners represent the entire spectrum of housing types and needs. “The winners of the Jack Kemp Awards demonstrate that workforce housing comes in many shapes and sizes, creating innovation on many levels including urban redevelopment, green and sustainable practices, and the reuse of existing buildings,” Kovel said. 

HPD’s Via Verde affordable housing development, winner of the2012 Jack Kemp Models of Excellence Awardwasco-developed by Phipps Houses and Jonathan Rose Companies. Located at 700 Brook Avenue and East 156th Street in the South Bronx, Via Verde includes three distinct building types: a 20-story tower at the north end of the site, six-to-12 story mid-rise buildings in the middle, and three-to-four story townhouses to the south. The development boasts 151 units of low-income rental housingto households earning 80%-100% of AMI,and 71 moderate- and middle-income co-op unitsto households at or below 60% of AMI, for a total of 222 mixed-income affordable units.The Via Verde development design was the winning response to the New Housing New York Legacy competition, sponsored by HPD, the New York Chapter of the American Institute of Architects, the New York State Energy Research and Development Authority (NYSERDA), and the Enterprise Foundation. It was New York City’s first juried design competition for affordable and sustainable housing. The New Housing New York Legacy Competition’s aim was to promote affordable, sustainable, and mixed-income housing by using innovative design on a site that had proved difficult to develop. 

In addition to the three Jack Kemp Award winners, the ULI Terwilliger Center recognized two finalists, one of which was HPD’s Balton developmentin Harlem.The Balton isa new construction development that is divided into two wings connected on the cellar level, one wing stands at 12-stories and the other at six-stories with a total of156 apartments. The development is a 75/25 mixed-income rental; 75 percent of the units have rents set to serve households at up to 130% AMI, and 25 percent of the units are reserved for households earning no more than 60% AMI. 


Photos of the 2012 Jack Kemp Models of Excellence Awards and Robert C. Larson Workforce Housing Public Policy Awards winners are available for download. 

About the NYC Department of Housing Preservation and Development (HPD)

HPD is the nation’s largest municipal housing preservation and development agency. Its mission is to promote quality housing and viable neighborhoods for New Yorkers through education, outreach, loan and development programs and enforcement of housing quality standards. It is responsible for implementing Mayor Bloomberg’s New Housing Marketplace Plan to finance the construction or preservation of 165,000 units of affordable housing by the close of the 2014 fiscal year. Since the plan’s inception, more than 143,138 affordable homes have been financed. For more information, visit 

About the ULI Terwilliger Center for Housing  

The ULI Terwilliger Center for Housing was established in 2007 with a $5 million endowment to ULI from former ULI Chairman J. Ronald Terwilliger, chairman emeritus of Trammell Crow Residential and chairman of the ULI Terwilliger Center. The mission of the Center is to expand housing opportunity by leveraging the private sector and other partners to create and sustain mixed-income, mixed-use urban and suburban neighborhoods that incorporate a full spectrum of housing choices including workforce housing. 

About the Urban Land Institute

The Urban Land Institute ( is a global nonprofit education and research institute supported by its members. Its mission is to provide leadership in the responsible use of land and in sustaining and creating thriving communities worldwide. Established in 1936, the Institute has nearly 30,000 members representing all aspects of land use and development disciplines.

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