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NYC Department of Housing Preservation & Development

FOR IMMEDIATE RELEASE
Press Release # 14-07
Wednesday, May 16, 2007

Press Contact: Carmen E. Boon - (212) 863-5176


HPD’S "TAKING IT TO THE STREETS" CAMPAIGN INFORMS NEWEST NEW YORKERS ABOUT HOUSING PROGRAMS AND SERVICES

The New York City Department of Housing Preservation and Development (HPD) today announced the second season of its “Taking it to the Streets” campaign targeting recent immigrants with information on HPD’s housing programs and services. The campaign had a successful first season during the fall of 2006 reaching out to about 2,000 people in a total of 12 stops across the five city boroughs. HPD is the nation's largest municipal housing preservation and development agency and a major responsibility of the agency is to encourage preservation of affordable housing through education, outreach, loan programs, and enforcement of housing quality standards. These efforts are part of Mayor Michael R. Bloomberg’s New Housing Marketplace Plan to build and preserve 165,000 units of affordable housing over ten years. The New Housing Marketplace Plan is the largest municipal affordable housing effort in the nation’s history. The campaign “Taking it to the Streets” is led by the agency’s Office of Community Partnerships.

During “Taking it to the Streets”, HPD’s Office of Community Partnerships staff will share information on issues and initiatives such as fair housing laws, tenant rights, first time buyers grants and rental and homeownership opportunities. HPD’s Homebuyer Unit staff will also be on site to raise awareness about HPD’s Down Payment Assistance Program which provides qualified homebuyers with up to 6% of a home's purchase price toward the down payment or closing costs on a 1-4 family home, a condominium, or a cooperative in one of the five boroughs of New York City. HPD staff will also provide information and answer questions on a variety of topics including home health safety issues such as lead and mold abatement, energy efficiency, landlord-tenants relations, how to search for affordable housing and fair housing issues. 

“Taking it to the Streets” visits city neighborhoods and distributes information in heavily trafficked areas for much of the day. The wide array of campaign stops are selected in partnership with local community district managers and the community liaison office of each neighborhood’s police precinct. Areas around main transportation intersections with high density of immigrant households are being targeted in the campaign.  From June on, the campaign will dedicate one month exclusively to different city boroughs, making two stops a week in each of the selected neighborhoods. In June it will go to Queens; in July, the Bronx; in August, Brooklyn and in September, Manhattan. Also, a couple of stops are planned for the Manhattanside and the Staten Island side of the Staten Island Ferry.

“Taking it to the Streets” is especially aimed at Limited English Proficiency Audiences as part of HPD’s language access strategies to reach out to the newest New Yorker households (recently arrived immigrant families), whose first language is not English. Materials and presentations will be offered in languages appropriate to the area being served using HPD’s wireless translation technology.  HPD is working with its community partners and immigrant groups and council members to identify the best methods to reach out to the highest number of residents in the selected City areas.  HPD anticipates around 250 residents taking advantage of the campaign in each stop.

For more information on the “Taking it to the Streets” campaign and other HPD’s programs and initiatives, visit HPD’s web site at www.nyc.gov/hpd.

WHAT:        “Taking it to the Streets” Campaign

WHO:          NYC Department of Housing Preservation and Development

WHERE:     Neighborhoods in four city boroughs

WHEN:        June in Queens;

        July in the Bronx;

        August in Brooklyn

        September in Manhattan

        Click here to download a complete calendar of events 

        ( Dates for stops at Staten Island Ferry Terminal will be announced soon)

WHY:     “Taking it to the Streets” will provide valuable information on HPD’s various educational and housing programs for difficult to reach populations by visiting their communities with information tents.

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The New York City Department of Housing Preservation and Development's (HPD) mission is to promote quality housing and viable neighborhoods for New Yorkers. The department is the nation’s largest municipal housing development agency and is implementing Mayor Bloomberg’s New Housing Marketplace Plan to build and preserve 165,000 units of affordable housing over ten years. The New Housing Marketplace Plan is the largest municipal affordable housing effort in the nation’s history. As part of Mayor Bloomberg’s plaNYC HPD is working to create homes for almost a million more New Yorkers by 2030 while making housing more affordable and sustainable.  HPD also encourages the preservation of affordable housing through education, outreach, loan programs and enforcement of housing quality standards.

 




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