The campaign, geared toward girls ages 7-12 and will run on buses and phone kiosks and on subways. It features a diverse group of girls performing activities like reading, playing sports and drawing with the words: “I’m a girl. I’m smart, a leader, adventurous, friendly, funny. I’m beautiful the way I am.” The campaign invites girls to share what makes them beautiful the way they are with #ImAGirl.
Creative by Dennis Ahlgrim, President and Creative Director of Ahlgrim Design Group and photography by Richard Brathwaite.
The below 4 images are downloadable, print-ready, poster-size images.
Downloadable sample images below: