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Public Health Detailing
(Department of Health and Mental Hygiene)
 The Public Health Detailing Program works with primary
health care providers to improve patient care around key public health
challenges. Department of Health and Mental Hygiene (DOHMH)
representatives promote clinical preventive services and chronic disease
management through the delivery of brief, targeted messages to doctors,
physician assistants, nurse practitioners, nurses, and administrators at
their practice sites.
The program is organized around specific clinical
topics, chosen largely because of their anticipated impact on morbidity
and mortality. To date, detailing campaigns have focused on the following
health issues: influenza vaccination, colon cancer screening, smoking
cessation, asthma, diabetes, contraception, hypertension, depression
screening, and HIV testing. Topics of future campaigns include
dyslipidemia and alcohol abuse.
The Public Health Detailing Program primarily
targets three communities burdened by poor health: East and Central
Harlem, North and Central Brooklyn, and the South Bronx. District Public
Health Offices established in each of these neighborhoods serve as the
home of the Public Health Detailing Program. Occasionally, detailing
campaigns are expanded to target other neighborhoods. The program is
reliant on private funds to support program needs and
materials.
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The New York City
Waterfalls
 In the summer of 2008 artist Olafur Eliasson presented "The New
York City Waterfalls," a temporary monumental public art project
commissioned by Public Art Fund, and presented in collaboration with the
City of New York. It consisted of four man-made waterfalls at sites within
the New York Harbor along the shores of Brooklyn, Lower Manhattan and
Governors Island. This work of art inserted nature into the urban
cityscape and added a striking element to New York City's iconic skyline.
Public Art Fund joined with City and State agencies and environmental
organizations to develop resources for young people and adults to enjoy
the Waterfalls that examine the waterfront through the topics of art,
history, environmental responsibility, aquatic life, ecology, water
conservation, and other related subjects. Private donations made this
amazing project a reality. For more information, go to www.nycwaterfalls.org. |
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Prospect Park in
Lights
 For the second year in a row, the holiday lighting installation
at Grand Army Plaza in Prospect Park gave New Yorkers and visitors one
more reason to celebrate winter and the holidays in one of New York's
landmark parks. LEDs, energy-efficient and long-lasting lights that are
environmentally friendly, were used to illuminate the Bailey Fountain and
a tree underneath the Sailors and Soldiers' Memorial Arch. This season,
the lighting of the Bailey Fountain included a wave-shaped structure to
create the effect of flowing water. With support from the Mayor's Fund to
Advance New York City, Prospect Park Alliance and the New York City
Department of Parks & Recreation, thousands of smiling visitors
enjoyed this magnificent public display.
Read the press
release
Watch the video in 56k or 300k |
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Parks After-School Program (Department of
Parks & Recreation)
 Parks After-School, a free program of the
Department of Parks & Recreation, serves 3,000 children yearly in 33
locations throughout the five boroughs. Children, ages 6 to 13, attend the
program between 3:00 pm and 6:00 pm, the hours when children are most
vulnerable to involvement in negative behaviors. Under the guidance of
trained professionals with experience in their fields, children develop
their academic, artistic, and athletic skills and increase their ability
to communicate with others. The Parks Department's tradition of
After-School programming offers each child almost 550 extra hours of
learning. The Mayor's Fund raised private support to enhance the services
and materials offered at the City's recreational centers. |
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Hurricane Katrina Relief
 After Hurricane Katrina in 2005, Mayor Bloomberg urged
New Yorkers to make donations to existing charities or to the Mayor's Fund
to Advance New York City to help those affected by the disaster. To
facilitate the large amount of incoming gifts, the Mayor's Fund also
established an online giving feature on its website. The $1.5 million
collected for Hurricane Katrina relief was allocated to three chapters of
the American Red Cross (Louisiana, Alabama and Mississippi) and to Habitat
for Humanity.
Since that time, the Mayor's Fund has continued to
serve as a conduit for donations to disaster relief efforts, including the
South Asian tsunami and earthquake, the California wildfires and Hurricane
Noel in the Caribbean.
Read words of thanks from Habitat for
Humanity (in PDF) |
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STOMP Out Litter Campaign
(Department of Sanitation)
 The STOMP Out Litter campaign was launched in 2006 as
an anti-litter initiative aimed at the general public to help keep our
City clean. With the cast of the off-Broadway hit show STOMP providing
their talent and time, this public service campaign ran on local radio and
television stations as 15- and 30-second ads. The radio PSA was also
recorded in Chinese and Spanish. The ads appeared on bus shelters, on
buses and sanitation trucks throughout the City. Over 2,000 sanitation
collection trucks and 450 sanitation mechanical broom vehicles were fitted
with STOMP Out Litter posters. The Mayor's Fund raised private funds to
support this effort in coordination with the City's Department of
Sanitation.
View the ads:
Advertisement
1 (PDF)
Advertisement
2 (PDF)
Advertisement 3
(PDF)
Advertisement 4
(PDF)
 Stomp Out Litter - 60
Second Spot (Windows Media Stream)
Stomp Out Litter - 60
Second Spot (QuickTime Download, 7MB)
Watch
the video in dial-up or broadband
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Relighting of the East River
Bridges "Necklace Lights" (Department of Transportation)
 Due to budget constraints, the City was faced with
turning off the Necklace Lights on the City's four East River Bridges in
March of 2003. Thanks to generous donations from several New York
businesses to the Mayor's Fund, the lights were re-lit on Wednesday,
November 5, 2003.
The East River Bridges' Necklace Lights, maintained by the City's
Department of Transportation, include nearly 1,000 bulbs on the Brooklyn,
Manhattan, Williamsburg, and Queensboro Bridges. The lights were installed
in the early 1970s and can be seen from more than 25 miles
away.
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Leadership Academy
(Department of Education)
 Established in 2003, the NYC Leadership Academy was
developed to address the NYC Department of Education's (DOE) critical need
for transformational, school-level leadership. Since its inception, the
Leadership Academy has offered comprehensive leadership development
programs for aspiring and early-career New York City principals. By
focusing on in-depth data analysis, theories of organizational change, and
the development of a deep understanding of how to accelerate learning for
students and adults, Leadership Academy's rigorous programs help
participants strengthen their abilities to transform schools. Leadership
Academy programs are also responsive to Mayor Bloomberg's Children First
education reforms, which give school-level leaders unprecedented
decision-making authority while holding them accountable for student
performance gains.
Graduates of the Leadership Academy's Aspiring Principals
Program (APP) fill vacancies in schools with lower average student
performance and higher poverty rates than those led by other first-year
principals, and they are successfully turning ineffective schools into
environments where students thrive. The Leadership Academy has also
provided leadership development support to over 1,000 first-year DOE
principals through its principal support programs, and become a national
model for principal preparation and leadership development. The Mayor's Fund worked with its education partner,
Fund for Public Schools, to help raise crucial support for this important
initiative. |
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Jackie Robinson/Pee Wee Reese
Monument (Department of Parks & Recreation)
 The Jackie Robinson/Pee Wee Reese Monument
commemorates the courageous and noble friendship forged between these two
athletes. Jackie Robinson's courage and heroism in breaking the color
barrier in organized baseball will forever be remembered. Less well known,
but deeply etched into the memory of many baseball fans, is the game where
amidst death threats and the taunts of racist hecklers, Pee Wee Reese,
captain of the Brooklyn Dodgers, went out of his way to support -- he
walked over and put his arm around Jackie Robinson's shoulders. The
monument reflects that moment. The project was first begun in 2000, and
the monument was dedicated in fall of 2005, just outside the entrance to
Keyspan Ballpark. The Mayor's Fund raised over $1 million for the
monument's creation and is currently accepting donations for its endowment
to ensure its future. |
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Public Housing Enhancement
Initiative (New York City Housing Authority)
 In coordination with the Mayor's Fund, New York City
Housing Authority (NYCHA) teamed up with nonprofit Publicolor to enhance
NYCHA developments throughout the City. This initiative beautified
community spaces with bold colors and aimed to strengthen relationships
between NYCHA residents, staff and community volunteers through painting
efforts. The following NYCHA community centers were enhanced as a result
of this pilot project: South Beach, General Charles W. Berry and General
Charles W. Berry Annex in Staten Island; Parkside and Marble Hill in the
Bronx; Boulevard, Bushwick, and Pennsylvania Avenue - Wortman Avenue in
Brooklyn; and Rutgers in Manhattan. The Mayor's Fund hopes this initiative
will inspire additional private sector support to further enhance the
quality of life for NYCHA residents.
Read the press release
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Governors Island (Governors
Island Preservation & Education Corporation)
 Governors Island, located in the heart of New York
Harbor (reachable within 7 minutes by ferry), is 172 acres, including a
92-acre National Historic Landmark District. One hundred and fifty acres
are owned and operated by the Governors Island Preservation &
Education Corporation (GIPEC), a joint City/State entity. The remaining 22
acres are administered by the National Park Service as the Governors
Island National Monument. The island was first settled by the Dutch and
was later used as a military base for over 200 years (1755-1997). Returned
to New York City and State in 2003, GIPEC seeks to bring Governors Island
back to life, making this island at the center of New York Harbor a
destination with great public open space, as well as future education, not
for profit and commercial facilities.
The northern 92 acres of the Island are the Governors Island Historic
District and are open to the public for picnics, tours, concerts, car-free
biking, and more. The 80-acre non-historic South Island, full of decrepit
barracks and warehouses, is currently closed, undergoing major demolition
work and slated for redevelopment.
Governors Island is open every Friday, Saturday and Sunday from May
31st to October 12th, 2008 for visitors. Ferries leave from the Battery
Maritime Building, at the corner of South and Whitehall Streets, in Lower
Manhattan. Ferries are free and open to the public. Ferry schedules vary
by day. Please visit http://www.govisland.com/Visit_the_Island/directions.asp
and click on a day for the most up to date ferry schedule. |
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Safe Haven (Department
of Homeless Services)
 In an effort to serve some of the most chronically
street homeless individuals in the City, the Department of Homeless
Services and its nonprofit partner the Bowery Residents' Committee (BRC)
created the Safe Haven program. Safe Haven, launched in December
2006, is targeted towards unsheltered homeless men for whom alternative
options have failed or been refused. It provides immediate temporary
housing for individuals and is meant to be easily accessed by men who have
spent a significant amount of time on the streets. Outreach teams
who are familiar with street clients make referrals into the program,
which applies a "harm reduction" approach to alcohol and substance
abuse. The men in the program sleep in semi-private accommodations
at a Manhattan BRC residence and share meals together as they move toward
a common goal of obtaining permanent housing. All clients receive
medical and psychological evaluations within five days of entering the
program and are actively completing packets for permanent housing.
Based on the success of this pilot and the needs of street homeless
clients in New York City, DHS has taken steps to increase its portfolio of
Safe Haven beds. As of June 2009, almost 500 new Safe Haven beds
have been created, with a total of eight Safe haven sites. The Safe Haven
option is a key strategy for DHS in achieving its goal to end chronic
homelessness and reduce street homelessness by two-thirds by 2009. |
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Third Grade Vision Program
(Department of Education and Department of Health and Mental
Hygiene)
 The Third Grade Vision Program provides free examinations and
eyeglasses to students at risk of grade retention throughout the City. The
program creates a stronger awareness of vision problems and treatments
among children in academic and socioeconomic need, and aims to improve
their overall academic performance. The sponsorship of this program has
allowed the New York City Office of School Health (jointly administered by
the Department of Education and Department of Health) to provide vision
screening for nearly 14,000 pubic school students to date. During the
2006-2007 school year alone, over 7,500 children received a preliminary
basic vision screening from the Department of Health and Mental Hygiene
with 5,646 students receiving free eyeglasses. As a result of the
examinations, a number of more serious eye pathology cases were detected
and those children were referred to ophthalmologists for further
treatment. |
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Fleet Week Job, Education and
Information Fair (Mayor's Office)
 Each May Mayor Bloomberg hosts the Annual Fleet Week
Job, Education and Information Fair for military veterans and service
members. The fair, which gives individuals an opportunity to receive
information on available benefits and educational opportunities, also
features more than 60 potential employers, including City agencies such as
the New York City Police and Fire Departments. This important event,
reliant on sponsors and in-kind support, is organized by the Mayor's
Office of Veterans' Affairs to help veterans and returning service members
with their housing, employment and healthcare needs.
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