"Made in NY" Marketing Credit

New York City’s “Made in NY” Marketing Credit program offers qualified film and television productions with free co-branded advertising opportunities in the #1 media market in the country. “Made in NY” productions are projects where at least 75% of the film was produced in New York City.

Media packages offered to qualified productions vary depending on the below-the-line budget:

TIER 1:
Below-the-line budget of $10M or more
Qualifies for: 

• Up to 40 bus shelters or 500 bus cards, determined by availability (4 week run)
• Up to 500 subway cards (4 week run)
• :30 PSA on NYC Channel in 13K+ cabs

Production covers the cost of printing bus shelters and subway cards
TIER 2:
Below-the-line budget between $5M - $10M
Qualifies for: 

• Up to 40 bus shelters or 500 bus cards, determined by availability (4 week run)
• Up to 500 subway cards (4 week run)
•:30 PSA on NYC Channel in 13K+ cabs

MOME covers the cost of printing bus shelters and subway cards
TIER 3:
Below-the-line budget of less than $5M
Qualifies for: 

• Up to 20 bus shelters or 250 bus cards, determined by availability (4 week run)
• Up to 250 subway cards (4 week run)
• :30 PSA on NYC Channel in 13K+ cabs

MOME covers the cost of printing bus shelters and subway cards

The credit is available on a FIRST COME, FIRST SERVE basis. For a limited time only, subway platforms are also available as part of this incentive. Please inquire upon submission of your application. All rules regarding the marketing credit shall apply to this incentive.

Participants in this program are required to co-brand all creatives with the “Made in NY” logo. Participants in this program are also required to provide a donation to a cultural institution as identified by the New York City Department of Cultural Affairs. The payment must be made 30 days after the completion of the campaign. For projects with below-the-line budgets of less than $10M, the donation will be equal to .1% of a production’s below-the-line spend. If a production’s below-the-line spend is over $10M, the donation is fixed at $10K.

Click here to download our application for the “Made in NY” marketing credit program. Email it to jhernandez@media.nyc.gov and lspaulding@media.nyc.gov. Please include a below-the-line budget and production schedule when submitting this application. We will respond as soon as possible. To see the official rule regarding the marketing credit, click here.


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Bus Shelter


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