Strategic Steps for Growth: Media and Entertainment Graduates Second Class

The 2014 class for Strategic Steps for Growth: Media and Entertainment celebrate their accomplishments. Photo courtesy of SBS. 

June 16, 2014 - Congratulations to the graduates of the second class of Strategic Steps for Growth: Media and Entertainment, an executive education program that helps entrepreneurs in media and entertainment grow their businesses.

A variety of small business owners whose companies are focused in the media and entertainment fields, like video production services or production companies, took part in the nine-month business management education program. Throughout the program, participants gained knowledge and experience by using their own businesses as case studies and received advice from business leaders and other entrepreneurs.

Strategic Steps for Growth helped me understand the steps I need to take in order to grow my business,” said Sherry Riad, owner of RIAD Represents Inc., an artist representation agency. As part of the program, Riad launched RIAD Arts Tours, which has been a successful means of networking with clients and peers, and saw her revenue increase by 30 percent. “I have gained support that, as a one-woman show, I did not have previously.”

“Like many small business owners, I was running a business without a degree in business”, said Nora Leech, founder of a cross-disciplinary boutique design firm called Exupery Design. “The Strategic Steps for Growth program was like an accelerated mini-MBA. I feel prepared for present and future business challenges.”

An expansion of the Strategic Steps for Growth program launched in 2010, the media and entertainment program is a partnership between the Department of Small Business Services, the Mayor’s Office of Media and Entertainment and the Berkley Center for Entrepreneurship & Innovation at New York University Leonard N. Stern School of Business (NYU Stern), utilizing an award-winning curriculum designed by Interise.

To learn more about how you can be a part of the next group of business owners to take part in Strategic Steps for Growth, click here.

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