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Student Winner Selected for NYC's Create the Next Spot Contest as Part of the Campaign Against Digital Piracy

NYC High School Student Selected to Help Develop PSA with Industry Professionals

December 5, 2011 - After two weeks and thousands of votes, a winning concept has been chosen for the City of New York’s Create the Next Spot contest, which aims to encourage young people to consider the impact of digital piracy. Herbert H. Lehman High School student Samantha Oliveras’ entry received the most votes and has been selected as the inspiration for NYC’s next PSA campaign against digital piracy and content theft.

Samantha, whose entry takes a humorous approach to educating teens about the consequences of pirating media online, will work with the Mayor’s Office of Media and Entertainment, Fathom Communications and other production partners to professionally produce the next anti-piracy PSA campaign. She will see her creative vision distributed on TV, in taxis, online and in bus shelters around the City this March. Samantha will also receive a cash prize for her winning entry.

Samantha’s entry was selected from nine student finalists through a public vote, which ran from November 7 to 18 on The top nine videos posted for the public vote included high school and college students from across New York City who submitted their videos and concept statements for the next PSA aimed at educating teens about the harmful effects of digital piracy and content theft. The finalists were chosen based on each entry’s style, creativity, a unique perspective, clearly advocating against digital piracy and how well their concept could be adapted into a PSA.

The contest is the latest phase of a campaign first launched by the Mayor’s Office of Media and Entertainment in 2007 to combat illegal sales and distributions of DVDs. With piracy now prevalent online, the multimedia campaign “Piracy Doesn’t Work in NYC” was launched Citywide in 2010, with the support of the creative industry and government partners, to raise awareness and educate New Yorkers about the threat of digital piracy to the jobs of nearly 700,000 New Yorkers who make their living working in or supporting the creative industries.

Go to to view all the finalists’ entries, and check back in March when the new campaign is unveiled.

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