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Student Finalists Selected for NYC's Create the Next Spot Anti-Piracy Contest

As Part of the Campaign Against Digital Piracy and Content Theft, Winner's Concept to be Produced and Air in NYC

The Mayor's Office of Media and Entertainment Asks for People’s Vote to Choose the Next Anti-Piracy PSA Campaign

November 9, 2011 - The finalists for New York City’s Create the Next Spot anti-piracy PSA contest have been announced, and public voting is now open. In September, the Mayor’s Office of Media and Entertainment asked local New York students to design their own PSA to fight digital piracy for the Create the Next Spot as part of the Creative NYC: Campaign Against Content Theft Summit. High school and college students across New York City submitted their videos and concept statements for the next PSA aimed at educating teens about the harmful effects of digital piracy and content theft.

Following review by an expert panel of judges, nine student finalists were posted to, opening the decision up to a public vote. The winning student entry will become New York City’s next anti-piracy PSA campaign.

Between now and November 18, the public can visit and vote for their favorite student entry once per day.

The student finalists are:

• Andrew B., Lehman College
• Katelyn K., Herbert H. Lehman High School
• Harry K., Herbert H. Lehman High School
• Demi M., Herbert H. Lehman High School
• Samantha O., Herbert H. Lehman High School
• Anna P., Frank Sinatra School of the Arts
• Peter R., Herbert H. Lehman High School
• Jingwei (Jason) T., Stuyvesant High School
• Alliah Y., Herbert H. Lehman High School

The finalists have been chosen based on style, creativity, a unique perspective, clearly advocating against digital piracy and how well the concept could be adapted into a PSA. The expert panel of judges who selected the finalists included Whoopi Goldberg; Sway of MTV News; James Schamus, CEO of Focus Features; Doug Oines of the National Association of Theatre Owners; Katherine Oliver of the Mayor’s Office of Media and Entertainment; and Dan Mahoney of the International Alliance of Theatrical Stage Employees (IATSE).

“Now that the finalists have been chosen for the Create the Next Spot Contest, it’s time for everyone to get out the vote and choose their favorite spot,” said Commissioner Katherine Oliver, Mayor’s Office of Media and Entertainment. “These young New Yorkers have shown how creative they can be, and we’re looking forward to turning their idea into our next PSA.”

The finalist with the most votes will have their creative vision seen across New York City. Their PSA concept will be produced with a professional production company and distributed on TV, in taxis, online and on posters and bus shelters around the City in the winter of 2012.

The contest is the latest phase of a campaign first launched by the Mayor’s Office in 2007 to combat illegal sales and distributions of DVDs. With piracy now prevalent online, the multimedia campaign “Piracy Doesn’t Work in NYC” was launched Citywide in 2010, with the support of the creative industry and government partners, to raise awareness and educate New Yorkers about the threat of digital piracy to the jobs of nearly 700,000 New Yorkers who make their living working in or supporting the creative industries.

Go to to vote for the entry you would like to see as NYC’s next campaign against digital piracy.
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