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TDF Helps Make Ticket-Buying Easier With New App and Patron Services

January 3, 2011 - The Theatre Development Fund (TDF) has introduced two new services to make TKTS ticket-buying easier: a TKTS App and TKTS Patron Services.

The TKTS app is now available to download free of charge through March 1, 2011, and alerts users as to what shows are available at the three TKTS Discount Booths. The app is connected to the same software that runs the TKTS electronic boards, so users are able to view the same content on their smart phones. The app also provides show descriptions, performance schedules, theatre locations, accessibility information and links to official websites for Broadway, off-Broadway, off-off-Broadway, dance and music productions.

Patron Service representatives are also now on site at the TKTS booth in Times Square to help patrons navigate the ticket buying process, assist in educating them on the content of the shows available and guide those who are "first-time theatre-goers" from the United States and around the world with purchasing their first Broadway tickets.

TKTS Patron Services Representatives are non-biased, highly trained theatre enthusiasts with a passion for customer service. They are educated about the Broadway and Off Broadway season and show business news, and several team members are bilingual. They wear specially designed red shirts and jackets that say "Got Questions?" on the back.

TDF is a not-for profit service organization whose programs provide access to theatre at discounted prices. TKTS offers same-day tickets to Broadway and off-Broadway shows at discounts of up to 50 percent off of the full price. TKTS Discount Booths have become a destination for theatre lovers from the United States and around the world since 1973, with three locations in New York City: Times Square, at Broadway and 47th Street, Manhattan; South Street Seaport, at in the Seaport Marketplace at the corner of Front and John Streets, Manhattan; and Downtown Brooklyn, at 1 MetroTech Center (the corner of Jay Street and Myrtle Avenue Promenade), Brooklyn.

For more information about TKTS and TDF, please visit tdf.org.

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