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2-for-1 Tickets Available during Broadway Week

January 24, 2011 - The Broadway League and NYC & Company have introduced the first ever Broadway Week beginning January 24 and running until February 10, 2011. During this time, 2-for-1 ticket deals will be available at participating Broadway shows, giving residents and visitors the opportunity to experience the best New York City has to offer this winter.

Additional deals and opportunities include the Get More NYC campaign and the returns of the On the House Off-Broadway promotion and NYC Restaurant Week, offering savings and promotions at the city's hotels, restaurants, shops, theatres and cultural attractions during January and February.

“We want to remind everyone that there is no better time to visit New York City or, if you’re already a New Yorker, to take advantage of all our great City has to offer,” said George Fertitta, CEO of NYC & Company.

“Who can resist a half-price sale?” said four-time Tony award winner Harvey Fierstein. “Hopefully not New Yorkers or visitors to New York! If you haven't seen a Broadway show, you haven't seen New York.”

Participating BROADWAY WEEK SHOWS* include:

The Addams Family – A New Musical
American Idiot
Billy Elliot The Musical
Chicago The Musical
Colin Quinn Long Story Short
Driving Miss Daisy
Good People
The Importance of Being Earnest
Jersey Boys
La Cage Aux Folles
The Lion King
Mamma Mia!
Mary Poppins
Million Dollar Quartet
The Phantom of the Opera
Time Stands Still

*Subject to change, and some shows not available for all performances.

Broadway Week will also coincide with The Broadway League’s annual program, Kids’ Night on Broadway February 6 – 10, 2011. Kid’s Night on Broadway allows kids ages 6 to 18 to see Broadway shows for free when accompanied by a full-paying adult. Kids’ Night on Broadway includes pre-theatre parties, restaurant discounts, parking discounts, special edition Kids’ Playbill provided by Theatre Development Fund, educational programs, and more. For additional details, visit

To learn more about Broadway Week, visit and for more information on the City’s winter promotions visit
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