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The Broadway League Reveals Audience Demographics for the 2009-2010 Season

January 3, 2011 - The Broadway League has issued its 13th annual demographics report, highlighting trends in local theatre-going. The report noted that 34 percent of audience members surveyed purchased their tickets online - a 5 percent decrease from the previous season - and that a majority of the purchasing decision-makers, 69 percent, were female, the highest percentage in report history.

The study is a result of surveys distributed to Broadway audiences throughout the 2009-2010 season in New York and is part of an ongoing series that profiles theatre-goers. The newest report says that tourists account for 63 percent of the nearly 12 million Broadway admissions this year; additionally, international tourists made up 17 percent of all theatre-goers in New York City. Approximately one in four foreign tourists attended a Broadway show, the report notes.

Audience surveys reveal that playgoers, who saw on average seven shows this year, tend to see more than the typical musical attendees, who averaged five performances in the 2009-2010 season.

The Broadway League, which issued the report, was founded in 1930, and is the national trade association for the Broadway industry. For more information about the Broadway League and the 2009-2010 report, visit broadwayleague.com.
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