"Reel Jobs. Reel Proud. Real New Yorkers." Lights Up in Times Square
January 4, 2010 - “Reel Jobs. Reel Proud. Real New Yorkers.” – MOFTB’s PSA campaign to thank residents for hosting production in the City and raise awareness of the importance of the local production industry – can now be seen in Times Square. Throughout the month of January, the latest version of the campaign can be viewed on the Clear Channel Jumbotron located on Broadway between 47th and 46th Streets near the TKTS Steps.
Created in collaboration between MOFTB, The Artists Company and the editing house Chinagraph, the new PSA features local New Yorkers who earn their living working behind the scenes in film and on TV shows. They are just some of the 100,000 New Yorkers who are a part of the City’s entertainment industry.
Be sure to check out the spot in person in Times Square until the end of January.