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Each month we will showcase a City agency employee or an industry specialist who helps to facilitate production in New York City.
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Rick Cotton, EVP & General Counsel of NBC Universal
November 1, 2006 - New York City is the media capital of the world. But as the 1990’s brought the dot com boom and the ubiquity of the personal computer, the latter part of the decade and the new millennium brought with it a sinister negative side effect of this still developing medium: video piracy. Rick Cotton, executive vice president and general counsel of NBC Universal, is a leader in the fight against piracy and is working with both federal and local governments to stop the spread of illegal downloading and counterfeit peddling.
On the one hand, explains Cotton, “digital technology opens up huge new opportunities for providing content to consumers. But there’s a dark side to digital technology. It has created much greater capability in terms of a very high quality replication and very rapid distribution of stolen copyright material to literally billions of consumers.” Cotton pursues the fight against piracy in a number of ways, primarily through legislative policy. He oversees the Washington, DC and policy offices for NBC Universal.
“NBC Universal is being forced to respond to the changes in the marketplace, changes in technology,” explains Cotton. “That leads to enormously interesting and challenging questions.”
Cotton is passionate about overseeing legal affairs for NBC Universal. “I get energized by the extraordinary variety of matters that come to my desk,” says Cotton. says with a youthful exuberance.
Cotton’s anti-piracy initiatives help everyone who works in the entertainment industry. “Many of the major media companies are headquartered here (in New York City),” he said. “Those activities and the future of the business is dependent on having those productions generate revenue. Piracy as you look in the future seeks to undercut those revenues. The health of the business, which includes the health of the very significant activities we (the entertainment industry) partake in New York City is at stake.”
Click here to learn more about New York City's new initatives to fight movie piracy.
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