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Each month we will showcase a City agency employee or an industry specialist who helps to facilitate production in New York City.
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Photo courtesy of Connie Ashley. Charlotte St. Martin, The Broadway League January 6, 2009 - As the executive director of the Broadway League, the national trade association for the Broadway industry, there is no such thing as a typical day for Charlotte St. Martin. With more than 600 members, including theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods and services to the commercial theatre industry, the League bring Broadway to more than 30 million people in New York and more than 240 cities across the U.S. and Canada. On any given day St. Martin is attending committee meetings and broadening the League’s outreach to its members and the public. “I love interacting with members and [everyone] who put on the shows,” she said. “They’re passionate, inspiring people.” A quarter of St. Martin’s time is taken up with the Tony Awards, which the League produces with The American Theatre Wing. Planning for the next ceremony begins immediately after that year’s ceremony ends, and the League and Theatre Wing work on determining the eligibility of which shows can be nominated for which awards. St. Martin also attends between thirty-five and fifty openings each year. “It’s a full life and never boring,” she said. St. Martin is proud of the numerous initiatives that have been created by the League to promote theatre attendance and new audiences. Family First, which encourages families of any size from diverse areas to go to the theatre, will expand to ten markets this year. Last year, this program introduced 300 people to the theatre in New York alone. Kids Night on Broadway will also experience a growth spurt this year as it becomes a year-round event. Now parents will have the chance to bring a child to the theatre for free when they buy a full price ticket on the first Tuesday and Wednesday of every month. Mindful of the important role Broadway plays in New York City, St. Martin is quick to point out the big picture. “Broadway is a part of this incredible entertainment landscape in the city; it’s part of opera, ballets, off Broadway, and off off Broadway. We’re part of the whole picture that attracts tourists to New York City.”  More Industry Stars | |
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 design by  The City of New York Mayor's Office of Film Theatre & Broadcasting 1697 Broadway Suite 602, New York, New York 10019. |
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