Industry Star of the Month

Veronica Miles, EcoSet

Veronica Miles July 1, 2011 - For the past few years, Veronica Miles has been at the forefront of the green movement taking place in the entertainment industry. As the eco-manager at EcoSet, an environmental production resource committed to implementing customized, practical and sustainable environmental solutions for commercial productions, she’s working with crews and vendors to make sure that a production’s materials get reused and recycled instead of ending up in a landfill.

After graduating from the New School, Miles took her interest in recycling and interned with the Department of Sanitation. During her time there, she came across the Office of Film, Theatre and Broadcasting and its NYC Green Screen, a section of the website with resources to help productions go green, and reached out to the office. Working closely with Jennifer Lenihan, OFTB’s director of client relations and community outreach, Miles helped to make NYC Green Screen more detailed and added new resources.

She’s been with EcoSet since 2009. “I communicate with the production team and connect with the vendors,” she said.

EcoSet was on hand when a Target commercial recently filmed in the City. “We handled waste disposal and handed out reusable water bottles to the crew,” she said. “We donated materials to the local community and repurposed materials that otherwise would have been thrown away.” EcoSet also set up recycling and composting bins on set.

“A big part of my job is to talk to the crew about what we’re doing,” she said. “We want to make it a positive, easy transition. We had such a great response from them. They want to do it.”

To make any eco-friendly production successful, Miles recommends having a point person who oversees all of the initiatives. This can be someone who already has a role on the production, or someone who has the sole responsibility of everything green. “Since production is so fast-paced, it’s difficult to add extra steps on top of the job that already needs to be done,” she explained. “We’ve found that having that work lifted from production and left to a point person or team has made the process very positive and streamlined.”

Miles estimated that half of the waste produced by the Target commercial was recycled, 35 percent was composted, and only fifteen percent went to the landfill. In two years, EcoSet has managed to divert 61 tons of waste from being thrown away, prevented over 42,000 disposable plastic water bottles from being used and donated to over 100 donations.

“The best advice I can give to anyone that wants to be a part of the movement to green the film industry is to connect with the existing green production community, which is strong in New York,” she said. “This movement will thrive if we connect and collaborate with each other.”

“I’m happy to be a part of this movement,” she added. “There are so many people involved. It’s exciting to be a part of something that’s just starting and not going away.”

Industry Star

Margarita Acevedo, Mayor's Office of Film, Theatre and Broadcasting
John Battista, Mayor's Office of Film, Theatre and Broadcasting
Tom Reidy, Madison Square Park
Steven Holtzman, Canal Creatures Productions

Jennifer Lenihan, Office of Film, Theatre and Broadcasting
Lynne Meadow, Manhattan Theatre Club
Thomas O'Donnell, Local 817
Katy Finch, Brooklyn Workforce Innovations
Meredith Conti, Grand Central Terminal

Gino Lucci, Picture Cars East
Habibah Ali-Love, OFTB
McCord Fitzsimmons, Former OFTB Intern
Lis Pearson, New York Public Library
Veronica Miles, EcoSet
Lisa Rubin, Hudson River Park Trust
Mari Jo Winkler, PGA Green
Michael Super, Coney Island, Parks and Recreational Manager
Caroline Stephenson, NYC Economic Development Corporation
Lisa Lucas, Tribeca Film Institute

Harriet Taub, Material for the Arts
David Moy, OFTB
Fred Cerullo, Grand Central Partnership
Marge Feinberg, DOE
Nate Grove, Marinas
Frank Gribbon, FDNY
Jeffrey Sangrund, Brooklyn Bridge Park
Javonne Parker, Staten Island Ferry
Justin Green, Build It Green! NYC
Tom Ross, "Law & Order: Criminal Intent"
Eric Peterson, Randall's Island
Connie Fitzgerald, Department of Environmental Protection

Joey Violante, Technicolor
Stephanie Argamaso, OFTB
Vito Turso, DSNY
Elizabeth Rapuano, Governor's Island
Estelle Cooper, Flushing Meadows Corona Park
Alvah Holmes, Former MOFTB Intern
Dana Kuznetzkoff, Line Producer
Eva Radke, Film Biz Recycling
Karen Meyerhoff, Guggenheim
Meredith Rothstein, Roseland Ballroom
Charlotte St. Martin, The Broadway League

The Artists Company
Celina Sze, OFTB
Sharon Jensen, The Alliance for Inclusion in the Arts
Terence Gray, New York Television Festival
Sam Levy, Summer Play Festival
Wes French, General Services Administration
Tom Maiorano, Brooklyn Navy Yard
Joan Cooney, South Street Seaport
Jeannine Marotta, Staten Island Economic Development Corporation
Brooke Smy, Tishman Speyer
Elliott Kerman, Tax Credit Accountant

Matthew Kania, Assistant Location Manager
Lieutenant Joe Lassen, Movie/TV Unit
In Memoriam - Nancy Littlefield
Ivory Henderson-Robb, Department of Transportation
Jack Powers, New York City Economic Development Corporation
Robin Forst, Lower Manhattan Construction Command Center
Kitty Preston, CUNY Locations
Liz Carollo, Greenmarket
Donna Masly, Roosevelt Island Operating Corporation
Sean Jones, New York City Department of Corrections
Sheila Greene, NYCHA

Ralph Musolino, Parks and Recreation
Rick Cotton, NBC Universal
Joe Fontao, Location Manager
Gretchen McGowan, HDNet Films/Open City Films
Tim Tompkins, Times Square Alliance
Erika Feldman, Theatre Row
Vin Lenza, Staten Island Development Corporation
Tristan Assent, "Made in NY" PA
Denise Motta, New York City Economic Development Corporation
Terry Lawler, New York Women in Film and Television
Monty Ross, 40 Acres and a Mule

Pat White, Local 764
Michelle Byrd, Independent Feature Project
Matt Miller, AICP
Kyle McCarthy, MTA Metro-North
Jeannette Pinero, Department of Correction
Bambi Brook, Dawn Animal Agency
Andy Nagy, NYCHA
Juan Rosario, HPD
James J. Claffey, Jr., IATSE Local One
Mac Brown, Producer
Cheryl Hodge, VTU
Llewellyn Wells, Executive Producer
Lawrence Major, Parks and Recreation

Ken Konfong, Economic Development Corporation
Whoopi Goldberg, Actress/Producer
Caroline Baron, FilmAid International
Thomas O'Donnell Sr., Local 817
Drew Jiritano, Special Effects Coordinator
Carla Rajj, Location Manager
Al Cerullo, Film Pilot
James Lauer, FDNY
Dan Mercado, Parks and Recreation
Rebecca Seale, DCAS
Alberteen Anderson, MTA
Joseph Ellis, NYPD
Peter Basich, DOT
Richie Silverman, NYPD