Industry Star of the Month

Gino Lucci, Picture Cars East

Gino LucciDecember 1, 2011 - For the past 36 years, Picture Cars East has worked with 1,600 films and over 10,000 commercials, supplying vintage and modern cars to the productions filming in the five boroughs. Owner Gino Lucci shares his thoughts about working in New York City.

What is your role at Picture Cars East?
My role at PCE, besides the day in/out normal functions of a small business, is to identify a potential request for a particular vehicle, for a particular character. A producer, director or production person will call asking for a vehicle for a shot. After just a few simple questions, we get the idea of what is needed, color preferences, style of car and, of course, vintage or contemporary. This is a part of my work that I do enjoy the most, as it can be very challenging to find the exact vehicle for that scenic designer/director.

What are some of the memorable productions you’ve worked with?
Some of the most memorable productions I have worked with in the past stand out. Movies like Ragtime, Cotton Club and Annie bring a smile to my face when I think of them, as they all had period cars, 1910 thru 1933. I enjoyed these films because of the style, look of those cars, and in working on these projects I myself acquired a deep appreciation of days gone by.

What’s your favorite part about working in New York City?
My favorite part of working in NYC is the actual location and the different styles of buildings…I do so appreciate the look and the direction that a set designer tries to convey to the audience in a film. I myself have seen places in NYC that only a tourist would notice. We should all get out there more often, as the beauty of NYC needs to be explored by all.

What do you think would surprise a filmmaker about PCE?
Most of PCE would surely surprise people in our industry. Changing color on a car can be done in our shop; fabricating and installing Tow Rigs are also one of our specialties. Mechanical repair is done right here under our control, and any special requirements are done by our crew. PCE had been in business many years, 36 to be exact, and I feel we must be doing something right. I find in every walk of life, one needs to have a love of what they are doing. We at PCE love what we do.

Industry Star

Margarita Acevedo, Mayor's Office of Film, Theatre and Broadcasting
John Battista, Mayor's Office of Film, Theatre and Broadcasting
Tom Reidy, Madison Square Park
Steven Holtzman, Canal Creatures Productions

Jennifer Lenihan, Office of Film, Theatre and Broadcasting
Lynne Meadow, Manhattan Theatre Club
Thomas O'Donnell, Local 817
Katy Finch, Brooklyn Workforce Innovations
Meredith Conti, Grand Central Terminal

Gino Lucci, Picture Cars East
Habibah Ali-Love, OFTB
McCord Fitzsimmons, Former OFTB Intern
Lis Pearson, New York Public Library
Veronica Miles, EcoSet
Lisa Rubin, Hudson River Park Trust
Mari Jo Winkler, PGA Green
Michael Super, Coney Island, Parks and Recreational Manager
Caroline Stephenson, NYC Economic Development Corporation
Lisa Lucas, Tribeca Film Institute

Harriet Taub, Material for the Arts
David Moy, OFTB
Fred Cerullo, Grand Central Partnership
Marge Feinberg, DOE
Nate Grove, Marinas
Frank Gribbon, FDNY
Jeffrey Sangrund, Brooklyn Bridge Park
Javonne Parker, Staten Island Ferry
Justin Green, Build It Green! NYC
Tom Ross, "Law & Order: Criminal Intent"
Eric Peterson, Randall's Island
Connie Fitzgerald, Department of Environmental Protection

Joey Violante, Technicolor
Stephanie Argamaso, OFTB
Vito Turso, DSNY
Elizabeth Rapuano, Governor's Island
Estelle Cooper, Flushing Meadows Corona Park
Alvah Holmes, Former MOFTB Intern
Dana Kuznetzkoff, Line Producer
Eva Radke, Film Biz Recycling
Karen Meyerhoff, Guggenheim
Meredith Rothstein, Roseland Ballroom
Charlotte St. Martin, The Broadway League

The Artists Company
Celina Sze, OFTB
Sharon Jensen, The Alliance for Inclusion in the Arts
Terence Gray, New York Television Festival
Sam Levy, Summer Play Festival
Wes French, General Services Administration
Tom Maiorano, Brooklyn Navy Yard
Joan Cooney, South Street Seaport
Jeannine Marotta, Staten Island Economic Development Corporation
Brooke Smy, Tishman Speyer
Elliott Kerman, Tax Credit Accountant

Matthew Kania, Assistant Location Manager
Lieutenant Joe Lassen, Movie/TV Unit
In Memoriam - Nancy Littlefield
Ivory Henderson-Robb, Department of Transportation
Jack Powers, New York City Economic Development Corporation
Robin Forst, Lower Manhattan Construction Command Center
Kitty Preston, CUNY Locations
Liz Carollo, Greenmarket
Donna Masly, Roosevelt Island Operating Corporation
Sean Jones, New York City Department of Corrections
Sheila Greene, NYCHA

Ralph Musolino, Parks and Recreation
Rick Cotton, NBC Universal
Joe Fontao, Location Manager
Gretchen McGowan, HDNet Films/Open City Films
Tim Tompkins, Times Square Alliance
Erika Feldman, Theatre Row
Vin Lenza, Staten Island Development Corporation
Tristan Assent, "Made in NY" PA
Denise Motta, New York City Economic Development Corporation
Terry Lawler, New York Women in Film and Television
Monty Ross, 40 Acres and a Mule

Pat White, Local 764
Michelle Byrd, Independent Feature Project
Matt Miller, AICP
Kyle McCarthy, MTA Metro-North
Jeannette Pinero, Department of Correction
Bambi Brook, Dawn Animal Agency
Andy Nagy, NYCHA
Juan Rosario, HPD
James J. Claffey, Jr., IATSE Local One
Mac Brown, Producer
Cheryl Hodge, VTU
Llewellyn Wells, Executive Producer
Lawrence Major, Parks and Recreation

Ken Konfong, Economic Development Corporation
Whoopi Goldberg, Actress/Producer
Caroline Baron, FilmAid International
Thomas O'Donnell Sr., Local 817
Drew Jiritano, Special Effects Coordinator
Carla Rajj, Location Manager
Al Cerullo, Film Pilot
James Lauer, FDNY
Dan Mercado, Parks and Recreation
Rebecca Seale, DCAS
Alberteen Anderson, MTA
Joseph Ellis, NYPD
Peter Basich, DOT
Richie Silverman, NYPD