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Each month we will showcase a City agency employee or an industry specialist who helps to facilitate production in New York City.
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Justin Green
Justin Green, Build It Green! NYC
April 1, 2010 -
Justin Green has the right name for the business he’s in. As the co-founder and director of Build It Green! NYC, Green works to divert tons of salvaged and reusable materials from the landfill and instead see it recycled in new ways.
Created five years ago with the Community Environmental Center, Build It Green! NYC (BIG!NYC) is a non-profit retail outlet that sells salvaged building supplies at deep discounts. “Folks bring stuff to us constantly,” said Green, who added that donations are tax deductible.
Homeowners looking to save money on their repairs can pick up the lumber and other materials at reduced prices. “We use that money to fund our various environmental initiatives in the City,” said Green. This summer, BIG!NYC will be teaming up with the City for the return of NYC Cool Roofs, which paints the roofs of non-profits white to reduce the heat generated by blacktops.
“A lot of productions donate to us,” he said. “We got some interesting stuff from Salt.” The Smurfs recently dropped off some items as well. Film and TV production have donated various items, ranging from doors and kitchen cabinets to plumbing fixtures and paint. One of the oddest items ever to be donated to BIG!NYC? Coffins.
Film and TV sets also donate a lot of lumber. When productions take apart their sets, the wood that went into the construction can be salvaged. “Lumber in the platforms, the 2x4s, the joists – all of that material can be reused,” said Green.
Green has noticed that over the past few years ago people have become more aware that items can find a new life away from the landfill. Working with Film Biz Recycling, BIG!NYC is looking to encourage even more recycling among the film and television community.
“There’s a lot of potential for greater reuse in the film industry,” said Green. “Constructed sets don’t have to get thrown away. We received two truckloads of materials from one film, but that was only a quarter of what could be salvaged.”
“The film industry is an important part of our business,” he added. “People want to find alternative ways instead of throwing things out. It helps the community.”
To learn more about Build It Green! NYC, visit www. bignyc.org.
More Industry Stars
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