Industry Star of the Month

Fred Cerullo, Grand Central Partnership

Fred Cerullo October 1, 2010 - Fred Cerullo understands the benefits of film and television production in New York City. As the president and CEO of the Grand Central Partnership, Inc., Cerullo and his team work with production companies and location managers when they film around Grand Central. “Anytime a production calls the Grand Central neighborhood ‘home,’ it does so much to market our community – and the entire city,” he said.

According to Cerullo, over the past twenty years, GCP has invested more than $30 million in capital improvements in the community, including the introduction of tree and sidewalk planters, high performance state-of-the-art streetlights, illuminated street name signs, modular newspaper racks and a network of decorative parking regulation signage. “When film productions choose to use the Grand Central neighborhood as the backdrop to their productions they indirectly help to showcase and display the extensive work we have performed over the past twenty years to enhance the quality of life in our community,” he said.

A number of productions have worked with the Grand Central Partnership in recent years. Perhaps the most memorable was I Am Legend. “In a matter of hours we watched the set design and production team transform the pristine conditions on 42nd Street in front of Grand Central Terminal into a dilapidated abandoned ghost town strewn with debris and overgrown weeds,” recalled Cerullo.

He also remembered working closely with the production team for Catch Me If You Can, relocating many of the streetscape elements along Park Avenue so that they could restore the conditions around the Waldorf-Astoria as they existed in the early 1960s.

Not only has Cerullo helped productions shoot in the Grand Central neighborhood, but he’s also appeared in many productions that have shot around the city, including the Grand Central area. “If you watch carefully – and don't blink – you will find me playing the role of an emergency services police officer atop the Pershing Square viaduct right in the heart of our district in the 1989 film Quick Change starring Bill Murray, Randy Quaid and Gina Davis.”

Industry Star

Margarita Acevedo, Mayor's Office of Film, Theatre and Broadcasting
John Battista, Mayor's Office of Film, Theatre and Broadcasting
Tom Reidy, Madison Square Park
Steven Holtzman, Canal Creatures Productions

Jennifer Lenihan, Office of Film, Theatre and Broadcasting
Lynne Meadow, Manhattan Theatre Club
Thomas O'Donnell, Local 817
Katy Finch, Brooklyn Workforce Innovations
Meredith Conti, Grand Central Terminal

Gino Lucci, Picture Cars East
Habibah Ali-Love, OFTB
McCord Fitzsimmons, Former OFTB Intern
Lis Pearson, New York Public Library
Veronica Miles, EcoSet
Lisa Rubin, Hudson River Park Trust
Mari Jo Winkler, PGA Green
Michael Super, Coney Island, Parks and Recreational Manager
Caroline Stephenson, NYC Economic Development Corporation
Lisa Lucas, Tribeca Film Institute

Harriet Taub, Material for the Arts
David Moy, OFTB
Fred Cerullo, Grand Central Partnership
Marge Feinberg, DOE
Nate Grove, Marinas
Frank Gribbon, FDNY
Jeffrey Sangrund, Brooklyn Bridge Park
Javonne Parker, Staten Island Ferry
Justin Green, Build It Green! NYC
Tom Ross, "Law & Order: Criminal Intent"
Eric Peterson, Randall's Island
Connie Fitzgerald, Department of Environmental Protection

Joey Violante, Technicolor
Stephanie Argamaso, OFTB
Vito Turso, DSNY
Elizabeth Rapuano, Governor's Island
Estelle Cooper, Flushing Meadows Corona Park
Alvah Holmes, Former MOFTB Intern
Dana Kuznetzkoff, Line Producer
Eva Radke, Film Biz Recycling
Karen Meyerhoff, Guggenheim
Meredith Rothstein, Roseland Ballroom
Charlotte St. Martin, The Broadway League

The Artists Company
Celina Sze, OFTB
Sharon Jensen, The Alliance for Inclusion in the Arts
Terence Gray, New York Television Festival
Sam Levy, Summer Play Festival
Wes French, General Services Administration
Tom Maiorano, Brooklyn Navy Yard
Joan Cooney, South Street Seaport
Jeannine Marotta, Staten Island Economic Development Corporation
Brooke Smy, Tishman Speyer
Elliott Kerman, Tax Credit Accountant

Matthew Kania, Assistant Location Manager
Lieutenant Joe Lassen, Movie/TV Unit
In Memoriam - Nancy Littlefield
Ivory Henderson-Robb, Department of Transportation
Jack Powers, New York City Economic Development Corporation
Robin Forst, Lower Manhattan Construction Command Center
Kitty Preston, CUNY Locations
Liz Carollo, Greenmarket
Donna Masly, Roosevelt Island Operating Corporation
Sean Jones, New York City Department of Corrections
Sheila Greene, NYCHA

Ralph Musolino, Parks and Recreation
Rick Cotton, NBC Universal
Joe Fontao, Location Manager
Gretchen McGowan, HDNet Films/Open City Films
Tim Tompkins, Times Square Alliance
Erika Feldman, Theatre Row
Vin Lenza, Staten Island Development Corporation
Tristan Assent, "Made in NY" PA
Denise Motta, New York City Economic Development Corporation
Terry Lawler, New York Women in Film and Television
Monty Ross, 40 Acres and a Mule

Pat White, Local 764
Michelle Byrd, Independent Feature Project
Matt Miller, AICP
Kyle McCarthy, MTA Metro-North
Jeannette Pinero, Department of Correction
Bambi Brook, Dawn Animal Agency
Andy Nagy, NYCHA
Juan Rosario, HPD
James J. Claffey, Jr., IATSE Local One
Mac Brown, Producer
Cheryl Hodge, VTU
Llewellyn Wells, Executive Producer
Lawrence Major, Parks and Recreation

Ken Konfong, Economic Development Corporation
Whoopi Goldberg, Actress/Producer
Caroline Baron, FilmAid International
Thomas O'Donnell Sr., Local 817
Drew Jiritano, Special Effects Coordinator
Carla Rajj, Location Manager
Al Cerullo, Film Pilot
James Lauer, FDNY
Dan Mercado, Parks and Recreation
Rebecca Seale, DCAS
Alberteen Anderson, MTA
Joseph Ellis, NYPD
Peter Basich, DOT
Richie Silverman, NYPD