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Bus Shelters Are Front and 'Central'

  
The Wendy Williams Show and the Central Park Film Festival took part
in the marketing credit this summer. Photo courtesy of MOFTB.

September 1, 2009 - The “Made in NY” Marketing Credit has been promoting various aspects of the City’s entertainment community this summer.

“The Wendy Williams Show” – with its catchphrase “How you doin’?” – was showcased on forty shelters throughout the five boroughs in August. The talk show airs on Fox 5 at 10am.

Ten bus shelters went toward promoting the Central Park Film Festival, presented each summer by the Central Park Conservancy, while forty-two shelters exhibited the MOFTB PSA campaign “Reel Jobs. Reel Proud. Real New Yorkers.”

The co-branded bus shelter advertisements are part of the “Made in NY” Marketing Credit, which provides free advertising on city bus shelters to productions that shoot 75% of their work in New York City.

 
 The Reel Jobs. Reel Proud. Real New Yorkers. PSA was also featured
on bus shelters throughout the City. Photo courtesy of MOFTB.




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