April 1, 2010 - The Council on the Environment of New York City (CENYC), which has worked for forty years to transform the City’s environment, now has a new name: GrowNYC.

Serving as a resource of New Yorkers looking to make the City a more sustainable place to live, work and play, GrowNYC has also been a resource for local film and television productions. MOFTB’s NYC Green Screen page, offering tips and environmentally friendly info for NYC production, has listed CENYC, and now GrowNYC, since the page first launched.

With a new name and logo, GrowNYC hopes to better communicate the way it works to improve the City: block by block and neighborhood by neighborhood. Over the years, GrowNYC has provided access to locally grown food for New Yorkers, maintained green spaces and community gardens, helped New Yorkers recycle and reduce waste, and teach the next generation of environmental leaders through educational programs.

David Hurd, director of the office of recycling outreach and education, will also be featured in the upcoming NYC life special “The Green Apple,” focusing on recycling efforts in the City.

To learn more about GrowNYC, visit www.grownyc.org, and to find out how productions can go green while shooting on the location in the City, visit the NYC Green Screen.