Members of U2 show off their new street signs. Photo courtesy of MOFTB.

March 4, 2009 - Mayor Michael R. Bloomberg, Speaker Christine C. Quinn, and U2 were on hand at the corner of Broadway and West 53rd Street as a portion of the street was renamed U2 Way. The temporary street sign was unveiled to coincide with the release of the band’s new album, “No Line on the Horizon,” and in honor of the band appearing on “Late Night with David Letterman” throughout the week.

Mayor Bloomberg joins U2 and Speaker Quinn at the corner of Broadway and West 53rd. Photo courtesy of MOFTB.

Lead singer Bono addresses the crowd. Photo courtesy of MOFTB.

West 53rd Street has temporarily been renamed U2 Way. Photo courtesy of MOFTB.