January 7, 2005 - The “Made in NY” campaign is coming soon to a street near you! Last month, the first bus shelter advertisements created as part of the Made in NY incentive program’s marketing credit were unveiled on bus shelters throughout the five boroughs. This month’s campaign markets both the “Made in NY” program and FOX’s upcoming television show Jonny Zero.

The “Made in NY” advertising campaign was designed to educate New Yorkers about the benefits of the production industry’s presence in New York City and the ways in which production supports our local communities. The campaign features four installments:

The gaffer on your block isn’t there by mistake.
Gaffer, noun: The head of the electrical department on a film or television shoot. One of 100,000 New Yorkers employed by the City’s $5 billion entertainment industry.
Thanks to all New Yorkers for hosting the film and television industry.

The best boy in your building could also be your next date.
Best boy, noun: Chief lighting assistant or second in command of a production group on a film or television shoot. One of 100,000 New Yorkers employed by the City’s $5 billion entertainment industry.
Thanks to all New Yorkers for hosting the film and television industry.

The swing gang on your corner won’t be dancing for you.
Swing gang, noun: The group that constructs and deconstructs sets for film and television shoots. Just a few of the 100,000 New Yorkers employed by the City’s $5 billion entertainment industry.
Thanks to all New Yorkers for hosting the film and television industry.

All film and television productions get a grip.
Grip, noun: The person responsible for the production equipment on a film or television shoot. One of 100,000 New Yorkers employed by the City’s $5 billion entertainment industry.
Thanks to all New Yorkers for hosting the film and television industry.

The campaign also features advertisements for Jonny Zero, with the Made in NY logo. Watch out for more Made in NY productions on the streets of New York!