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"Made in NY" Training

 Media Employee
Training FAQs
 Strategic Steps for Growth
for Media Executives FAQs

Media Employee Training FAQs

Q. What kind of training can I get for my employees?
We're primarily looking to fund training that will enhance your staff's technical, creative and/or business skills, but we're open to all proposals that will increase your revenue and help your employees acquire new skills and/or increase their compensation.

Q. How much does training cost?
The cost of training can vary widely depending on what kind of training you need; a good rule of thumb is between $1,000 and $5,000 per staff member. You'll pay the costs up front, and we'll reimburse you for 70% of the total.

Q. How can I get money for training?
Work with us to design a proposal that will help your business earn more money and your employees gain much-needed skills. You supply the ideas; we'll work with you to create the proposal.

Q. How will you decide whether to fund my proposal?
We'll review your proposal with the following questions in mind:
  • How much, if at all, will this training help your company increase its revenue in the next year?
  • How much, if at all, will this training help your employees acquire new skills, responsibilities, and/or increase their compensation in the next year?
  • Why do you need our support? Could you conduct or pay for training on your own?
The better you can demonstrate that training will increase your revenues, enable your employees to develop critical skills, and that you need our support to provide this training, the stronger the likelihood that we'll fund your proposal.

Q. What if I want to train my staff but don't work in the media and entertainment industry?
If you own a business that is not part of the media and entertainment field but is located in NYC, take a look at our Customized Training program, which serves a wide variety of businesses in the NYC area. Go to to learn more.

To learn more, please call 311 and ask for "Made in New York" Strategic Steps for Growth for Media Executives or email us.

Strategic Steps for Growth for Media Executives FAQs

Q. What does the program entail?
A. Strategic Steps for Growth
is taught by Al Lieberman, NYU professor and Executive Director of the Stern School of Business' Entertainment, Media and Technology Program, who has media industry, entrepreneurial, and academic experience. The firms participate in a series of highly interactive sessions that include:
  • Twelve three-hour classes that meet one evening, every other week (with the exception of scheduled holidays)
    • Thirteenth final session takes place during the day
  • Seven CEO (peer-to-peer) mentoring group meetings that meet outside of class, during weeks between class sessions
  • Professional networking events with experienced business leaders and industry organizations
  • Reading assignments, homework and in-class presentations to and from industry experts
  • An array of business resources and assistance built into the program
When does the program start and end?
The next class is scheduled to begin in October 2013 and go through May 2014. Classes are held every other week, with the exception of scheduled holidays, in the evening between 6:00pm and 9:00pm at NYU's Greenwich Village campus. Entrepreneurs are awarded a program certificate from NYU Leonard N. Stern School of Business' Entertainment, Media and Technology Program and SBS at a graduation ceremony.

Q. What are the qualifications for the program?
To be eligible to apply, a business:
  • Must be headquartered or have a main office within the five boroughs of New York City;
  • Must have at least one full-time employee;
  • Must have a minimum of $150,000 and a maximum of $10 million in annual gross revenues; and
  • Must have been in operation for at least one year.
Applicants will be required to provide proof of this information prior to being accepted into the program.

Q. What is the selection process and how much does it cost?
Applicants, who must have an ownership interest in the company, will complete a brief application online (found at after which his/her qualifications are presented to an Application Review Committee comprised of entrepreneurs, past program graduates, NYU and SBS staff. Selected firms must then meet with the Application Review Committee for an interview. Within two-three weeks of this interview, applicants are notified if they are accepted. There is a $1,000 fee for the program due before the first class date.

To learn more, please call 311 and ask for "Made in New York" Strategic Steps for Growth for Media Executives or email us.
Employee Training

Strategic Steps for Growth for Media Executives