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Press Releases / 2011 FOR IMMEDIATE RELEASE: OCTOBER 10, 2011



The New York City Fire Department, Tishman Speyer, and Matchbox® Smokey The Fire Truck™ will celebrate Fire Prevention Week 2011 with the swearing in of 300 junior firefighters at Rockefeller Center® on Tuesday October 11, 2011 at 11 a.m. The newest of the Big Rig Buddies™ from Matchbox®, Smokey™ is sponsoring Fire Prevention Week for the FDNY Foundation, contributing to the cause of educating New Yorkers, specifically children, on ways to stay fire safe

Children from schools in all five boroughs will be on the Plaza at Rockefeller Center wearing red fire helmets and learning valuable lessons in fire safety from members of the FDNY Fire Safety Education Unit and Mattel's Smokey™ The Fire Truck. All children will have the opportunity to interact with firefighters, fire engines, and fire trucks and will watch demonstrations by FDNY members; including a high-angle rescue and a simulated HAZMAT incident. Every child will take the Junior Firefighter's Pledge, an oath administered by Fire Commissioner Salvatore J. Cassano and designed to remind children to practice fire safety and share it with their family and friends. Starting Tuesday, the FDNY Foundation's educational center located in Rockefeller Center, the FDNY Fire Zone, will feature Smokey™ the Fire Truck with fire safety tips for the next year at their facility, open to the public seven days a week.

"The FDNY is extremely lucky to have great partners like Matchbox® and Tishman Speyer, who aid us in the cause of educating New Yorkers about fire safety," Commissioner Cassano said. "We know that fire safety education saves lives. It is crucial for everyone, especially children who are the most vulnerable; to learn ways to prevent, and escape, from a fire."


Fire Commissioner Salvatore J. Cassano; Chief of Department Edward S. Kilduff; Members of the FDNY Fire Safety Education Unit; Representatives from the FDNY Foundation; Managing Director of Tishman Speyer, Tom Madden; Associate Marketing Manager for Matchbox, Aaron Samson


Rockefeller Center - 50th Street between 5th and 6th Avenues, at the Plaza


Tuesday, October 11, 2011 - 11 a.m.



Press Contact: Francis X. Gribbon & Frank Dwyer, (FDNY)
(718) 999-2056


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