FIRE COMMISSIONER CASSANO ANNOUNCES LAUNCH OF NEW AD CAMPAIGN FOR FIREFIGHTER TEST
Job Seekers Urged To Apply for Exam Before Sept. 15 Deadline
Test Will be Held in January 2012
Fire Commissioner Salvatore J. Cassano today announced the launch of an aggressive advertising and recruitment campaign this summer to attract a diverse group of men and women to apply for the new firefighter exam, which is scheduled to be given in January 2012. Qualified applicants can go online to view information on the exam and file for the test before the September 15 deadline.
The FDNY's ad campaign focuses on the benefits associated with becoming a NYC firefighter, including the following:
- Starting salary of about $40,000 that reaches nearly $100,000 after five years (salary plus fringes including overtime, holiday pay plus other differentials).
- Excellent health and medical benefits.
- A flexible work schedule.
- Up to four weeks of vacation annually.
- Generous pension benefits.
- Career growth opportunities.
"There is no more rewarding career than to work as a firefighter and serve the people of New York City," said Commissioner Cassano, a 41-year veteran of the Department. "We offer a very attractive salary and benefits package that - combined with a great work schedule and the pride that comes from serving others - offers one of the most exciting and rewarding careers available anywhere."
The FDNY will spend more than $1 million advertising in more than 60 community and ethnic newspapers in the city, along with radio ads that will run on urban and Hispanic stations. The print ads feature active FDNY firefighters touting the benefits of joining the Department, including flexible work schedules, lifelong medical coverage, competitive salary and the vital and prestigious role that firefighters serve in New York City.
The Department will also use social media outlets to communicate information about the exam process, including dozens of recruitment events each week where FDNY members will assist members of the public in signing up for the exam online. Recruiters in the field will have wireless laptops and gift cards for purchase that can be used to electronically file for the test.
In addition, with pro bono assistance from The Arnell Group, which worked with the FDNY on the Department's most recent recruitment campaigns in 2002 and 2006, advertisements will appear in kiosks across the city and all FDNY apparatus will be outfitted with recruitment messages.
Commissioner Cassano said that, in advance of the current filing period, the FDNY's Recruitment and Diversity Unit has attended 6,000 events in the last 18 months, pitching the benefits of becoming a firefighter at career fairs, athletic clubs, colleges, cultural centers, LGBT locations, state motor vehicle offices, city parks, subway stations and churches. More than 130,000 individuals at these events (65% of them minorities) have expressed interest in taking the test. The Recruitment Unit is reaching out to those individuals via phone banks and e-mail to advise them the filing period is open and to sign up for the test.
In the last decade, the FDNY has tripled its rate of minority hires from the previous ten year span. The most recent class of Probationary Firefighters in December of 2008 was the most diverse in the Department's history, with 35% of its members coming from a minority background. In 2005 and 2006, following an unprecedented increase of $3.2 million in annual funding to expand the FDNY Recruitment and Diversity Unit, nearly 20% of all Probationary Firefighter classes were minorities.
Anyone interested in learning more about the exam or that want to apply can call 311 or (718) 999-FDNY, or go to the following websites:
Press Contact: Francis X. Gribbon & Frank Dwyer, (FDNY)