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Press Releases / 2003 FOR IMMEDIATE RELEASE: July 15, 2003


South Street Seaport hosts calendar signing

The New York City Fire Department today unveiled the highly anticipated 2004 Calendar of Heroes at Pier 17 at the South Street Seaport. Hundreds of fans gathered as the historic Fireboat -The John D. McKean- arrived with the 2004 calendar models onboard. Once on shore the firefighters signed calendars and posed for photos. The calendar—which has been a tradition since 1996-- celebrates New York City’s Bravest while raising funds for the Fire Department’s Fire Safety Education Fund. As in past years, it features 12 New York City Firefighters photographed around New York City.

“This calendar of Heroes is one of several tools that the Fire Safety Education Fund uses to help raise funds for the department and promote fire safety,” said Honorary Fire Commissioner and President of the Fire Safety Education Fund Steven Ruzow. “This year the Fund has already awarded more than $1.3 million to the department to implement the Fire Officers’ Institute and to purchase such equipment as post radios, repeaters and radiation detection dosimeters. By buying a calendar or any other product officially licensed by the Fire Zone you are helping to save the lives of both firefighters and civilians.”

All proceeds from sales of the Calendar of Heroes will benefit the Fire Department’s not-for-profit Fire Safety Education Fund. The fund sponsors an array of awareness and educational programs including the Fire Zone, mobile fire safety houses, annual smoke detector give-always, and Hot Dog- the fire safety dog.

As in years past, photographer Alan “Battman” Batt used the city of New York as his backdrop while photographing the 2004 calendar models. “I always love to use the city’s landscapes and architecture in these photographs because the calendar isn’t just about firefighters its about New York City as well,” said Battman.

“It is and honor and a trill to be chosen for the calendar. Knowing that the proceeds go to the Fire Safety Education Fund makes the experience worth while,” said January’s hero Phillip Hirt, who was photographed this year at the Chinese New Year celebration in Chinatown.

Calendars are available for purchase at the state-of–the–art Fire Zone learning center located in Rockefeller Plaza, the newly opened Fire Zone store at the South Street Seaport, better bookstores or by visiting

Contact: Francis X. Gribbon / David Billig (718) 999-2056

No. 40-03

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