The Heads Up street safety ad campaign spotlights unsafe behavior by reminding cyclists and pedestrians to obey the rules of the road in order to keep themselves and others safe. Each ad delivers a specific safety message with catchy phrasing and calls on New Yorkers to Know the Code and Share the Road.
New York Knick Baron Davis has joined the Heads Up campaign to spread the safety message to New Yorkers. His head is up, is yours? Watch the video: