Tobacco Control

Public Education

The Health Department works with coalitions of community organizations to achieve tobacco-free communities and schools. The Bureau carries out a wide range of community-based prevention activities, including the development and implementation of tobacco control interventions with community organizations, implementing targeted media campaigns and conducting trainings on the impact of smoking. The goals of these interventions are to increase the target community's awareness of the health risks of tobacco, to change attitudes relating to smoking, and increase the awareness of risks caused by secondhand smoke.

• NYC Coalition for a Smoke-Free City: An anti-tobacco advocacy group comprised of organizations committed to making New York smoke-free.
  
  
• Media Campaigns
  
  
• Smoke Free Movies

Resources

• Surgeon General’s 2004 Report: The Health Consequences of Smoking on the Human Body (PDF)
  
  
• MMWR — Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle and High School Students—United States, 2004

CPPW Media Webinar

Using Media to Drive Smokers to Quit: Lessons from NYC
Elizabeth Kilgore, Director of BTC’s Media and Education unit, discusses the development of a comprehensive anti-tobacco media strategy, share tips on effective paid and earned media strategies and review effective campaign evaluation methods. Kari Auer, BTC’s Online Communications Coordinator, speaks to NYC’s social media components, particularly its successful Facebook page, NYC Quits Smoking - I Quit Because.

• New York City’s Anti-Tobacco Communications Strategy 2006- Present (PDF)
• Using Social Media to Urge Smokers to Quit (PDF)