|NYC Department of Health & Mental Hygiene |
Office of Public Affairs
|FOR IMMEDIATE RELEASE |
CONTACT: Sandra Mullin/Steven Herman
Wednesday, July 17, 2002
NYC DEPARTMENT OF HEALTH AND MENTAL HYGIENE
Phase Two of BYOC Targets Young, Heterosexual Latina and African-American Women
LAUNCHES THE SECOND PHASE OF BYOC
(BRING YOUR OWN CONDOM) CAMPAIGN
The New York City Department of Health and Mental Hygiene (DOHMH) today announced the launch of the second phase of its "BYOC (Bring Your Own Condom)" campaign. Phase two of the campaign encourages women to insist that their partners practice safer sex by using a condom to prevent pregnancy, and sexually transmitted diseases (STDs), such as HIV, and promotes DOHMH's general information line 1-877-NYCDOH7 (1-877-692-3647) – which provides access to free counseling and testing for HIV and other STDs.
New York City Health and Mental Hygiene Commissioner Thomas R. Frieden, MD, MPH said, "The BYOC campaign targets demographic groups with the greatest risk for HIV – young men of color who have sex with men and sexually active women of color between the ages of sixteen and thirty. Because condoms save lives by preventing STDs – including HIV – and unwanted pregnancies, phase two of BYOC is intended to empower women to demand that their partners use condoms when having sex. While the campaign has specific targets, the importance of condom use is universal and all New Yorkers should take the message seriously."
The second phase of the BYOC features the tagline "No Condom? No Sex. He'll Get the Message," and is currently appearing on subways, bus shelters, buses, and telephone booths. The campaign will also include a radio spot with a hip-hop theme. Additionally, a brochure and condom packs with the campaign slogan in English and Spanish are being distributed by community organizations and health clinics throughout the City.
DOHMH has more than 375 contracts with community agencies and organizations that provide a wide spectrum of medical care and support services for people with HIV and other STDs and their families. For more information on HIV/STD prevention in New York City, call 1-877-NYCDOH7 or visit http://www.nyc.gov/html/doh/html/std/std.html.