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National Salt Reduction Initiative

Thursday, March 17, 2011
Health Department Announces New Company Commitments to National Salt Reduction Initiative; Sodium Study Confirms that New Yorkers Eat Too Much Salt
Bertucci’s Italian Restaurant, Black Bear European Style Deli, Campbell Soup Company, Dietz & Watson, Ken’s Foods, Snyder’s-Lance, Inc., and Target Corporation are the latest major food, restaurant and retail companies to commit to meeting National Salt Reduction Initiative (NSRI) sodium reduction targets. These leading food businesses take this public health leadership step as preliminary findings released today from a new Health Department study confirm that the current sodium intake for adults is alarmingly high in New York City. Study results reveal that an average New Yorker consumes 3,150 mg of sodium per day – twice the recommended limit for most adults and in line with previous national estimates. The study establishes a baseline measurement of salt intake for the ongoing evaluation of the NSRI, a nationwide effort to address America’s overconsumption of salt by working with food makers and restaurants to reduce salt in the country’s food supply.

Suffering every minute of every day

Wednesday, March 9, 2011
New Public Education Campaign Shows Smoking’s Devastating Health Consequences; Ads Describe How Smoking Can Lead to “Suffering Every Minute of Every Day”
To encourage New Yorkers to quit smoking, the New York City Health Department kicks off its annual Nicotine Patch and Gum Program today, which will run through March 24. To coincide with the annual patch and gum giveaway, the department is running a bold new public-education campaign that shows the long-term suffering smoking can cause. Instead of focusing on mortality, the campaign tells viewers how dying from smoking is rarely quick and never painless. It offers a poignant reminder that smoking can cause suffering every minute of every day.


Monday, February 14, 2011
Health Department Launches NYC Condom Finder Mobile Phone Application in Time for Valentine’s Day
This Valentine’s Day, which is also National Condom Awareness Day, finding free NYC Condoms will be easier than ever. Today, the Health Department launched the NYC Condom Finder, a free smartphone application designed to locate the five nearest New York City venues that distribute free NYC Condoms. The application allows users to determine their location through either global positioning system (GPS) technology on their smartphone or by manually entering an address. The application also provides specific directions to each venue (the user can choose from walking, driving or public transportation directions), the hours of operation for each location, the types of safer sex products available and helpful tips on condom usage. With almost 1,000 condom distribution locations throughout the five boroughs currently accessible through the mobile app, New Yorkers will find that no matter where they are, they can always be protected from sexually transmitted infections (STIs), including HIV, and unintended pregnancy.

It's Never Just HIV

Tuesday, February 8, 2011
Health Department Takes Its Latest HIV Awareness Campaign to the Subway
The Health Department this week debuts the subway ad component of its latest HIV prevention campaign, “It’s Never Just HIV.” Reinforcing the campaign video spot released in December, the posters speak directly to those currently at greatest risk to become infected – men who have sex with men – in an effort to combat complacency about HIV while promoting condom use. The ads serve as a stark reminder that when you are infected with HIV, it’s never just HIV; the infection has lifelong consequences that can range from dementia to bone loss and cancer even though treatment can control the virus and save lives.

Pouring on Pounds

Monday, January 31, 2011
Health Department’s New TV Spot Shows How a Day’s Worth of Sugary Drinks Adds Up to A Whopping 93 Sugar Packets
In a continuing effort to educate New Yorkers about the potentially serious health effects of consuming sugary drinks, the Health Department today launched the latest installment – a new TV commercial and subway posters – of its “Pouring On the Pounds” health education campaign. The 30-second spot shows how a day’s worth of sugary drinks can add up. Building on a previous campaign, sugar content is measured in “packets” to illustrate how a daily routine of just a few sweetened drinks can cumulate to a whopping 93 packets of sugar by the end of the day. These excessive amounts of sugar would amount to almost 1,400 empty calories of pure sugar – that’s nearly ¾ of the daily recommended calories for most adults. The spot ends with devastating images of the serious potential health consequences of obesity and diabetes. The spot will run through February 22.

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