FOR IMMEDIATE RELEASE
Press Release # 010-10 Tuesday, March 9, 2010
MEDIA CONTACT: (212) 788-5290
Jessica Scaperotti/Zoe Tobin: PressOffice@health.nyc.gov
New Yorkers Choose Queens Designer’s Power Button Image
as Winner of the NYC Condom Package Design Contest
Online vote was a tight race to the finish among the five finalists;
Top design will be used this fall to encourage safer sex in the city
March 9, 2010– The votes are in. After tallying more than
15,000 online ballots, the Health Department today reveals the winning design
for the special limited-edition NYC Condom wrapper. And the winner is… the
electronic power button submitted by Luis Acosta of Kew Gardens, Queens. With
more than 23% of the votes, Acosta’s entry squeaked past four other finalists to
claim first place. Acosta’s design symbolizes New Yorkers’ power to take control
and practice safer sex. A high-resolution image of the winning design is
available at nyc.gov/condoms.
“The NYC Condom
program is doing all of New York City a great service, and I’m very excited to
be a part of it,” Acosta said. “I hope my package design reminds people that
they’re in control. We all have the power to protect ourselves from sexually
transmitted infections, HIV/AIDS and unplanned pregnancies.”
Announced in December, the contest drew nearly 600 entries from all
five boroughs as well as other states and countries from around the world. A
panel of local artists, advertising professionals and public health and
social-marketing experts chose five finalists whose entries best captured the
city’s spirit and the NYC Condom program’s public health message. The judges’
top picks were posted on the NYC Condom’s Facebook page and on the Health
Department’s website, where New Yorkers
voted for their favorites. Acosta’s winning design will appear on several
million limited-edition NYC Condom packages beginning this fall, and may be
featured in the City’s future condom promotions.
“New Yorkers came through with a dazzling array of designs,” said Dr.
Monica Sweeney, the Health Department’s assistant commissioner for HIV
prevention and control. “We thank everyone who entered. It’s gratifying to see
the city marshal its energy and creativity in the interest of its
health.”
“The design contest was meant to draw attention to a very
serious problem,” said Dr. Thomas Farley, New York City Health Commissioner.
“The HIV/AIDS epidemic is far from over in the city, and sexually transmitted
diseases continue to spread at high rates. We hope Luis Acosta’s package design
will remind all New Yorkers of their power to take control of their health. If
you are having sex outside of a long-term, mutually monogamous relationship with
an uninfected partner, you should use a condom – not just sometimes, every
time.”
Here are the runners-up, ranked by vote tallies:
#2 Top Hat
By Russell Greenberg
21% of votes
#3 Circle of Condoms
By Yujin Lee
20% of votes
#4 Manhole Cover
By Virgil Alderson
19% of votes
#5 Train
By Gene Lambert
17% of votes
The NYC Condom is a lubricated Lifestyles male condom with a distinctive
wrapper and a price of zero. It became the nation's first municipally branded
condom when introduced on Valentine's Day 2007. Condom distribution has since
increased dramatically in New York City and now exceeds 40 million a year. Any
NYC-based organization, public or private, can order them at nyc.gov/condoms.