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Press Release

FOR IMMEDIATE RELEASE
Press Release # 029-08
Tuesday, April 29, 2008

MEDIA CONTACT: (212) 788-5290
Jessica Scaperotti: jscapero@health.nyc.gov;
Sara Markt: smarkt@health.nyc.gov


ONLY 48 HOURS LEFT TO GET NICOTINE PATCHES AND GUM AT NO COST

Smokers Who Want Help Quitting Should Call 311 Now!

NEW YORK CITY – April 29, 2008 – With only 48 hours left in this year’s nicotine patch and gum giveaway, the Health Department urges New Yorkers who are still smoking to call 311 for help. So far, more than 15,000 New Yorkers have enrolled in the program, which began nearly two weeks ago. The giveaway ends at midnight on Thursday, May 1.

Records from 311 show that some groups are calling in greater numbers than others. Brooklyn residents lead the pack among the boroughs so far, accounting for 28% of enrollees. But the South Bronx has the highest call volume of all neighborhoods, accounting for 9% of all calls. About 60% of callers have said they heard about the program through the Health Department’s new anti-tobacco ads featuring Marie, a Bronx resident.

Women have placed more calls than men, even though men smoke at higher rates in New York City. Middle age smokers are calling in greater numbers than younger and older smokers, and Black and white New Yorkers are calling more than Hispanic New Yorkers. Overall 60% of enrollees said that they’d tried to quit in the past year, indicating that many smokers are willing to give it another try.

Current Results of Nicotine Patch and Gum Giveaway

 

Percent  of NYC Smokers*

Percent of Program Enrollees

Borough

 

 

Brooklyn

29

28

Bronx

17

22

Manhattan

20

16

Queens

27

25

Staten Island

8

9

Gender

 

 

Male

54

44

Female

46

56

Age

 

 

18-24

11

5

25-44

50

37

45-64

30

49

65+

9

9

Race

 

 

Hispanic

25

23

White

42

36

Black

23

33

Asian

7

3

Other

3

4

*NYC DOHMH Community Health Survey 2006

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