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Health Care Providers
About the Primary Care Information Project

Mission | History | Objectives | Structure



The Primary Care Information Project is a New York City Mayoral Initiative that seeks to improve the quality of care in underserved communities through the use of health
information technology (HIT).

Funded by $60 million in city, state, federal and private funds, PCIP aims to improve the health of New Yorkers by supporting the adoption and use of Electronic Health Records (EHRs) among the city’s primary care providers. The project focuses on the New York neighborhoods where health disparities are greatest – East and Central Harlem, the South Bronx, and Central Brooklyn.

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The current U.S. healthcare system is not designed to deliver quality care or minimize costs. Paper systems are error-ridden: among Medicare patients in ambulatory care, there are an estimated 530,000 annual preventable serious medication errors, with an estimated cost of $887 million nationally. Individuals in the U.S. receive only about half of recommended preventive services. Government intervention is necessary to address this market failure in the healthcare system.

New York City rose to this policy challenge. In 2005, Mayor Bloomberg announced a new priority initiative under the NYC Department of Health and Mental Hygiene (DOHMH) to improve population health in disadvantaged communities through the use of innovative health information technology. To fill this mandate, the city convened the Primary Care Information Project (PCIP), a taskforce of top practitioners charged with closing the technology gap while improving quality of care for low-income New Yorkers. 

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2012 Objectives
  • Increase the delivery of key clinical preventive services that are known to reduce morbidity and mortality
  • Expand the number of NYC residents whose care we can measurably improve through the use of EHRs
  • Improve the care of patients through better coordination across different care settings
  • Deliver actionable information to NYC health care providers and DOHMH
  • Reduce the number of adverse medical events through best practices in ambulatory care

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PCIP was seeded by $30 million in City Tax Levy funds and currently operates on $60 million in city, state, federal, and private funding. Located in DOHMH's Division of Healthcare Access and Improvement, the bureau employs approximately 100 staff members led by Assistant Commissioner Dr. Jesse Singer.

Jesse Singer, D.O., M.P.H.
Assistant Commissioner, Primary Care Information Project & Director of Development
Dr. Singer is responsible for developing a prevention-oriented electronic health record that incorporates public health functions and priorities, such as quality measurement with monthly automated aggregate reporting to the NYC DOHMH.  Dr. Singer holds a D.O. and M.P.H. from Nova Southeastern University and a B.S. in neurobiological sciences from University of Florida, Gainesville.

Sarah Shih, M.P.H.
Executive Director of Health Care Quality Information and Evaluation
Ms. Shih manages the quality reporting program and various evaluation projects of PCIP iniatives.  Ms. Shih ensures that the quality information collected by PCIP is accurate and secure. Ms. Shih has an M.P.H. in epidemiology and biostatistics from the Oregon Health and Science University School of Medicine. She completed her undergraduate studies at Reed College.

Brent Stackhouse
Executive Director of Strategy & Communications
Mr. Stackhouse leads the outreach, implementation, communications and strategy teams at the Primary Care Information Project and NYC REACH, the federally desginated regional extension center for New York City. He is responsible for managing relationships with a variety of vendors and service partners and works to ensure NYC REACH is able to offer quality customer service to over 6,400 member providers. He completed his undergraduate degree at Walsh School of Foreign Service at Georgetown University.

Darlene Williams, M.P.A.
Executive Director of Administration & Community Engagement
Ms. Williams provides strategic planning and administrative leadership for the Community Engagement, Finance, Policy & Compliance, Human Resources, Fiscal and Grant operations teams.  She is responsible for leading and managing a comprehensive array of services and programs as well as the administrative foundation of the PCIP. Ms. Williams hold a M.P.A. and B.A. from Metropolitan College of NYC and is a candidate for a Ph.D. in Public Policy & Administration from Walden University.

Elizabeth Wolff, M.D., M.P.A.
Executive Director of Quality Improvement & Health Outcomes
Dr. Wolff oversees the Quality Improvement, Billing, Training, and Panel Management staff.  She also identifies scalable solutions to ease implementation challenges and develops programs to assist practices in providing high quality care and optimizing revenue.  Dr. Wolff is board-certified in family medicine, and holds her M.D. from Weill Cornell Medical College, her M.P.A. from the Robert F. Wagner School of Public Service at New York University, and her B.S. from the College of William and Mary.

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