The 30-second spot shows how a day’s worth of sugary drinks can add up. Building on a previous campaign, sugar content is measured in “packets” to illustrate how a daily routine of just a few sweetened drinks can cumulate to a whopping 93 packets of sugar by the end of the day.
These excessive amounts of sugar would amount to almost 1,400 empty calories of pure sugar – that’s nearly ¾ of the daily recommended calories for most adults. The spot ends with devastating images of the serious potential health consequences of obesity and diabetes.
This eye opening 50-second spot features the same young man, seated at a lunch counter and blithely stuffing his mouth with packets of sugar while other diners look on in horror. The irony is that they’re taking in just as much – if not more – from the sweetened sodas they’re sipping.
Shocked? Disgusted? Most people don’t realize how easy it is to gain weight from drinking sugary sodas, juice drinks, sport drinks and sweetened tea and coffee drinks. Just one 20-ounce bottle of soda can pack 250 calories and more than 16 teaspoons of sugar. Is the lemon-flavored iced tea any better? Not by much – with 210 calories and 14½ teaspoons of sugar. Sugar-sweetened beverages add hundreds of calories to your diet each day. Try NYC's own high quality water and save both money and calories .
