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Announcing 5 newly approved tools to help your agency communicate
Bitly | What is it?
A way to shorten long URLs web addresses, and track how they are shared.
Good for:
Any agency that wants to share a nyc.gov webpage online, and track its popularity.
How can my agency use Bitly?
Add the Shorten with Bitly bookmark link to your browser, and use it to turn any nyc.gov page into a shorter on.nyc.gov link in seconds. Learn more here: http://bitly.com/pages/tools
Note: Please email digital@media.nyc.gov if bitly does not automatically shorten your website URL to on.nyc.gov. |
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Broadcastr | What is it?
A location-based application that enables the recording, indexing, listening and sharing of audio content. Think YouTube for audio, tagged to places. Example: NYC Parks
Good for:
Agencies that want to tell stories using sound and add context to places.
How can my agency use it?
Sign up and add your stories. Contact Broadcastr to discuss producing professional audio content in their NYC studio: http://broadcastr.com/betablog/about/ |
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Foursquare | What is it?
A location-based mobile platform that makes cities easier to use and more interesting to explore. By "checking in" via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges.
Good for:
Agencies that want to promote use of their public spaces.
How can my agency use Foursquare?
1. NYC is launching an official NYCGOV badge to encourage people to visit City spaces.
2. Your agency can also start its own channel with tips for how to get the most out of your places, or lists of suggested places: http://support.foursquare.com/entries/188310-how-do-i-add-tips-in-foursquare |
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Instagram | What is it?
A new social photo-sharing platform on the iphone that integrates with other social media networks including Twitter, Facebook, Flickr, Tumblr, Foursquare and uses instant photo editing tools including artistic filters, cropping and tilt-shift focused blurring.
Good for:
Agencies that want to show users public places and events through photos as well as reaching and engaging the young, artistic demographic.
How can my agency use it?
Download the free app onto your iphone and begin snapping photos and creating artistic posts. http://instagram.com/about/faq/
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SoundCloud | What is it?
SoundCloud is a social sound platform where anyone can record, upload, listen and share content to Twitter, Tumblr, Facebook and Foursquare using iPhone, Android and other apps.
Good for:
Agencies who want to create and share their own audio content.
How can my agency use it?
Start creating and sharing sounds by signing up at http://soundcloud.com or download the app. |
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Tumblr | What is it?
Tumblr is a microblogging platform that allows users to post text, photos, quotes, links, music and videos. It's visually appealling, easy to use and good for short attention spans. Example: NYCEDC and DOT's Daily Pothole.
Good for:
Agencies that want to tell stories in a more visual format to a younger audience
How can my agency use it?
Create a free Tumblr blog to share your agency's photos, videos, and short, bite-sized news blurbs. http://www.tumblr.com/help |
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REMINDER: Always register new account to establish authenticity and add to the City's directory: http://cityshare.nycnet/html/cityshare/html/social_media_form.html
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