NYC Digital part of the mayor's office of media and entertainment

SMART is New York City's Social Media Advisory and Research Taskforce. This body consists of 15 members elected every six months by social media managers across the city. SMART members are responsible for helping to manage citywide social media feeds such as Facebook and Twitter (@nycgov), providing recommendations on social media tools and strategies, assisting emerging City agencies on social media, evaluating new social media platforms, updating social media guidelines and policies, and liasing with technology and legal authorities in the City.

Current members of SMART:

SMART Achievements

Newly Approved Social Media Platforms for City Agency Communications

  • Broadcastr
  • Foursquare
  • Instagram
  • SoundCloud
  • Tumblr

Recent Launches & Demonstrations:

Technology evaluations for citywide use:

  • Digital media archiving system: SMART researched and tested archiving tools for citywide use
  • Social media management platforms: SMART evaluated platforms for citywide social media use
  •, developed internally, is being piloted with SMART as a collaboration platform with shared calendar, documents and exchanging ideas.

Developer Community Engagament:


  • Newly launched Social Media Emergency Protocol
  • Updated Social Media User Policy
  • Assisted in content strategy for