Reinvent Payphones:
Design Challenge for the Future of NYC's Payphones

Official Rules

Reinvent Payphones Design Challenge (the "Competition") is a joint initiative of the New York City Mayor's Office of Media and Entertainment and the NYC Department of Information Technology and Telecommunications (the "Administrators"). The Competition period starts on December 4, 2012 at 7:00PM EST and culminates with a Design Challenge Demo Day (the "Demo Day") on the evening of March 5, 2013. The Competition is intended to provide recognition to individuals or teams of individuals ("Contestants") who submit portfolios that demonstrate a capacity to shape the future design and functionality of payphone kiosks throughout New York City. The Competition will be judged by a panel of experts (the "Competition Judge or Judges"). Contestants must demonstrate the right combination of skill and experience to participate in the Demo Day to be held on March 5, 2013 pursuant to the criteria set forth below. The goal of the Competition is (1) to reach a wide base of Contestants who will submit proposals and physical or virtual prototypes of a redesigned or reimaged public pay telephone that could benefit residents, visitors or business in NYC and be subsequently featured within the website and on its Facebook page; and (2) engage the broader public, in addition to the developer community, in reshaping telecommunications technology that could improve quality of life for New Yorkers.

By participating in the Competition, you agree that others may use or promote all or features of the proposal and/or prototype that you submit to the Competition.

Summary of How to Enter and Winner Selection Process 
Visit (the "Competition Website") to apply by providing a valid email address, the materials required in 3(B) and/or a link or links to your proposal ("Submission" as further defined in Paragraph 3(B) below). All interested applicants must enter the Competition as a Team. Single individuals and groups of people equally qualify as a Team. Up to fifteen (15) qualified Submissions that receive the most votes from the Competition Judges will be declared as Competition semi-finalists (the "Semi-Finalists"). The Semi-Finalists will then be invited to participate in the Demo Day on the evening of March 5, 2013, during which time they will showcase a prototype of their physical or virtual payphone designs for use by the public.

Key Dates:
December 4, 2012 - Launch of Reinvent Payphones Design Challenge at 
January 23, 2013 - In-person Information Session (Optional)
February 18, 2013 – Deadline to Submit Your Team Information and a Link to Your Submission
February 20, 2013 - Notify Semi-Finalists Selected to Present
March 5, 2013 - Reinvent Payphones Design Challenge Demo Day Competition

*Review the sections below for a more detailed description and important requirements and restrictions.

1. Can I Participate?

The Competition is open only to legal residents, 18 or older, of the fifty (50) United States (including the District of Columbia) at the time of entry. Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions and where prohibited by law. Employees of the Administrators, the Competition Judges John Borthwick, Founder & CEO of betaworks, Majora Carter, CEO of Startup Box, Jason Goodman, CEO and Co-Founder of 3rd Ward, Ben Kaufman, Founder and CEO of Quirky, Nancy Lublin, CEO of, and Beth Noveck, Founder of the White House Open Government Initiative, or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Competition and their immediate family (spouse, parents and step-parents, sibling and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible to participate. The Competition is subject to all applicable United States federal, state and local laws and regulations. Participation constitutes Contestants full and unconditional agreement to these Official Rules and Judges and Administrators' decisions, which are final and binding in all matters related to the Competition. Participation in the Competition is contingent upon fulfilling all requirements set forth herein.

2. When Do I Enter?
Submissions will be accepted until February 18, 2013 at 9:00 AM Eastern Time (the "Competition Submission Period"). Administrator's computer is the official time keeping device for this Competition.

3. How Do I Enter?

A. Apply:
During the Competition Submission Period, visit and apply. It is free to apply. You must submit a valid email address via the Competition Website to complete your application. You must apply as a team, and single individuals are invited to apply as a team of one. No individual may be a part of more than one team or all teams including that individual will be disqualified. We encourage teams to have a minimum of three members.

Contestants will be able to enter links to their work, and all of the materials linked must represent your original work. In the event of a dispute as to any application, the authorized account holder of the email address used to register will be deemed to be the Contestant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

B. The Submission:
On or before Friday, February 18, 2013, you and the members of your team must collectively submit ONE Submission outlining your next-generation payphone idea. The Submission must include the name(s) and email addresses of the members of your team. In addition, it is recommended that you provide a link to a virtual demonstration of your Submission. Any supporting documentation or information you may want to provide, including photos or specifications of a prototype, can also be submitted at this time. Please submit your Submission through the Competition Website at
After Submissions are entered Submissions cannot be modified by Contestants. However, Contestants who are selected as Semi-Finalists may further develop their Submissions after the Submission Period up until the Demo Day, but the Submission must remain consistent with initial core concept and not deviate materially from the original Submission. C. Submission Requirements:
Submissions must be the original work of the Contestant submitting it and the Contestant must own all right, title, and interest to the Submission.
Submissions will be disqualified if they are indecent, defamatory, in obvious bad taste, demonstrate a lack of respect for public morals or conduct or adversely affect the reputation of the Administrators, illegal under applicable laws, depict hatred, threaten a specific community in the society or incite violence, contain vulgar language or violence, contain pornography, obscenity or sexual activity. Disqualification under this Section is in the sole discretion of the Administrators.

D. Submission Rights for Contestants:
Contestants will retain all rights to their Submission and Prototype (as defined in Section 4) , except for the non-exclusive rights granted to New York City and the Administrators in the Grant of Rights and Release agreed to in Section 5 of the Official Rules. Submissions will not be returned to Contestants.

4. Judging of Submissions
Submissions will be judged by the Competition Judges on a rolling basis after being submitted through February 18, 2013, 9:00AM. Submissions that violate a Submission requirement will not be considered. All Contestants will have equal access to submit their Submissions through the website. Contestants may not offer to pay or pay the Competition Judges or provide any other type of consideration in exchange for votes. Any Contestant who violates the ban on offering to pay or paying or providing consideration in exchange for votes will be disqualified. The semi-finalists will be the Contestants who are contacted directly by the Administrators after votes have been verified. Administrators reserve the right to modify the voting period at anytime for any reason. 
Submissions will be judged on connectivity, creativity, visual design, functionality, and community impact. These criteria are defined in the following way:

A. Connectivity
Ability to connect New Yorkers and enable communication, including for safety and emergency purposes

B. Creativity
Originality, innovation and quality of idea

C. Visual Design
Visual appeal, user experience,

D. Functionality
Flexibility, versatility, scalability, accessibility and sustainability

E. Community Impact
Support of local residents, businesses and cultural institutions

Winner Selection and Judging Criteria
At the conclusion of the Competition Submission Period, up to fifteen (15) Semi-Finalists will be chosen by the Competition Judges based upon the foregoing criteria. Administrators reserve the right to substitute or modify the Competition Judges at any time for any reason. Competition Judges have the right to withdraw without advance notice to the Contestants. The Competition Judges will be fair and impartial. A Competition Judge may be removed from judging a Submission, if in the Administrator's sole discretion it is not appropriate for him or her to judge that particular Submission because of a past or current relationship with that particular Contestant. A Submission will not be at a disadvantage if one or more Competition Judge(s) recuses him or herself. The approximate dates for the judging panel are between February 18, 2013 at 9:00 AM EST through February 19, 2013 at 11:59PM EST and then again on March 5, 2013 at 5:00PM EST. 
Up to fifteen (15) Contestants whose Submissions earn the highest overall score will be chosen as Semi-Finalists and invited to participate in the Demo Day and present a prototype of their Submission ("Prototype"), on March 5, 2013. As a result of the Demo Day, up to five (5) of the Semi-Finalists may be selected as winners ("Winners"). If a Semi-Finalist notification is returned as undeliverable, Contestant forfeits attendance at Demo Day. In the event the event that a Contestant is disqualified for any reason, Administrators may award the applicable prize to an alternative Contestant who has the highest remaining eligible entry.

Participation on Demo Day by at least one member of the Contestant team is required.

No travel, per diem or other expenses will be paid for attendance at the Demo Day. Selected participants will be responsible for all costs associated with attending. 

What Can I Win?
Winners may be eligible to win prizes during the Demo Day. During the Demo Day, participants will be judged based on the best design and Prototype (either physical or virtual) that is in compliance with Section 4 of the Official Rules. Up to five prizes may be awarded.

Winners are responsible for all taxes and fees associated with prize receipt and/or use. Administrators reserve the right to substitute prizes of comparable value. No transfer or substitution of a prize is permitted except by Administrators.

5. Grant of Rights and Release

A. Entry Conditions and General Release 
By entering, each Contestant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Administrator and/or the Competition Judges which are binding and final in all matters relating to this Competition; (b) release and hold harmless the Administrators, Competition Judges, and their respective parent, subsidiary, and affiliated companies, the prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Competition, and all of their respective past and present officers, directors, employees, agents and representatives (collectively, the "Released Parties") from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a Contestant's entry, creation of an entry or submission of an entry, participation in the Competition, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, transmission, performance, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Administrators and Competition Judges from and against any and all claims, expenses, and liabilities (including reasonable attorneys fees) arising out of or relating to a Contestant's participation in the Competition and/or Contestant's acceptance, use or misuse of prize. 

B. Grant of Rights and License 
Contestant represents that any Submission and/or Prototype submitted for the Competition are original work and agree that Submissions and/or Prototypes may be licensed to the City of New York (the "City") for future use free and clear of claims of third parties. Contestant hereby agrees that the City and its agents and assigns may use and develop any Submission or Prototype (or elements thereof) suggested or presented by Contestants. Contestant grants the City and its agents and assigns an irrevocable, non-exclusive, royalty-free, perpetual license for any and all purposes, including but not limited to the following: to post, design, launch and promote Submission or Prototype on the City's website and develop any functionality related thereto. 

Contestant hereby represents that Submission and/or Prototype are original work that do not violate the rights of any third party. In addition, Contestant hereby represent that no additional permission is needed, nor any payments is required to anyone else in order to grant the City the right to use the Submission and/or Prototype submitted to the Competition. If such permissions or payments are required, the Contestant agrees to be responsible for such payment or obtaining such permission and release, indemnify and hold harmless the, Administrators, the City and its agents and assigns from any liabilities arising therefrom. 

Contestants agree that the City has access to and/or may create or have created materials and ideas which may be similar or identical to the Submission and/or Prototype in theme, idea, or other respects and agree that they will not be entitled to any compensation or other consideration because of the use by the City of any similar or identical Submission and /or Prototype which may have been independently created or come to the City from any other independent source or may be in the public domain. 

Contestants also agree that they will be acting as volunteers and that they are doing so without expectation or promise of future paid employment by the City of themselves or any entity with which they are affiliated. 

C. Publicity 
Except where prohibited, participation in the Competition constitutes Contestant's consent to Administrators' and their agents' use of Contestant's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purpose in any media, worldwide, without further payment or consideration. 

D. General Conditions 
Administrators reserve the right to cancel, suspend and/or modify the Competition, or any part of it, if any fraud, technical failures or any other factor beyond Administrators' reasonable control impairs the integrity or proper functioning of the Competition, as determined by the Administrators in their sole discretion. Administrators reserve the right in their sole discretion to disqualify any individual or Contestant it finds to be tampering with the entry process or the operation of the Competition or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Competition may be a violation of criminal and civil law, and, should such an attempt be made, Administrators reserve the right to seek damages from any such person to the fullest extent permitted by law. Administrators' failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Administrators are not responsible for, nor are they required to count, incomplete, late, misdirected, damaged, unlawful or illicit votes, including those secured through payment, votes achieved through automated means or by registering more than one e-mail account and name, using another Contestant's e-mail account and name, as well as those lost for technical reasons or otherwise.
E. Limitations of Liability 
The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by Contestants, printing errors or by any of the equipment or programming associated with or utilized in the Competition, (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Competition; (4) technical or human error which may occur in the administration of the Competition or receipt or use of any prize. If for any reason a Contestant's Submission is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Contestant's sole remedy is to provide another Submission prior to February 19, 2013. No more than the stated number of prizes will be awarded. 

F. Disputes 
Contestant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Competition, or any prizes awarded, other than those concerning the administration of the Competition or the determination of winners, shall be resolved individually, without resort to any form of class action; (2) any and all disputes, claims and causes of action arising out of or connected with this Competition, or any prizes awarded, shall be resolved exclusively by the United States District Court or New York State Court in New York County; (3) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Competition, but in no event attorneys' fees; and (4) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Contestant and Administrators in connection with the Competition, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law of conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. 

G. Privacy 
Sponsors collect personal information from you when you enter the Competition. The information collected is subject to the privacy policy, which can be found here:

H. Competition Results 
For Competition results go to on or about March 6, 2013.
I. Administrators
Administrators: (1) New York City Mayor's Office of Media and Entertainment, 1 Centre Street, 27th Floor, New York, NY 10007; (2) and New York City Department of Information Technology and Telecommunications, 255 Greenwich Street, 9th Floor, New York, NY 10007.