NYC Digital part of the mayor's office of media and entertainment
The Digital Roadmap: New York City’s Next Steps

Dig in to New York City's 2012 Digital Roadmap:Progress and Innovation.
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In March 2012, New York City was named the most economically competitive city in the world by the Economist Intelligence Unit. The distinction is a testament to the policies and focus of Mayor Bloomberg, and one that the administration knows must never be taken for granted. To maintain the City’s competitiveness the administration is committed to supporting the future of New York City’s schools, economy and infrastructure with a significant expansion of the City’s Digital Roadmap.

New York City’s powerful strides have established a strong foundation for this future achievement. The following initiatives in the areas of access, education, open gobernment, engagement and industry will accelerate the momentum of the City's digital initiatives.

Mayor Bloomberg announces the public-private partnership with AT&T to bring free public Wi-Fi to 20 City parks.


Next Steps for Access

To establish a truly connected city, the City of New York will continue to expand public Wi-Fi access through partnerships that pose no cost to taxpayers, responding to the top request from the public for technical innovation.

In June 2011, Mayor Bloomberg and AT&T CEO Randall Stephenson announced a public-private partnership that would bring unlimited free public Wi-Fi to City parks. Currently, 23 locations in New York City parks have Wi-Fi hotspots with work underway on the remaining three locations at Hunts Point Riverside, the High Line and Foley Square. When the $5 million project is complete, New Yorkers will be able to choose from 26 Wi-Fi hotspots locations in 20 City parks.

In addition, through a $10 million commitment by Time Warner Cable and Cablevision in the City's cable franchise agreements, Wi-Fi access will grow to  an additional 32 public parks and spaces. Access is free for up to 30 minutes per month,  $0.99 per day thereafter, and free at all times to Time Warner Cable and Cablevision broadband subscribers.

WI-FI HOTSPOTS AT PAYPHONE KIOSKS
The City is also exploring others ways to evolve existing public infrastructure—and connect more New Yorkers. To this end, the City is participating in two innovative pilots that transform payphone kiosks into Wi-Fi hotspots. Begun in April 2012, the pilots involve public pay telephone franchisees that operate more than 600 public pay telephones in the City, giving New Yorkers access to free Wi-Fi hotspots at 15 existing Van Wagner-franchised payphone kiosks for six months. Additionally, Titan, another public pay telephone franchisee, is currently deploying a Wi-Fi hotspot 11-month pilot at three kiosks in midtown Manhattan. The City will evaluate the Wi-Fi pilot programs to determine the long-term viability of free Wi-Fi as part of the next generation of payphone infrastructure.

MOBLIE PAYMENT SYSTEMS IN NYC TAXIS: SQUARE PILOT
The New York City Taxi and Limousine Commission (TLC) recently approved a pilot program to test alternatives to existing in-taxi technology systems. The TLC was approached by Square,Inc. with a viable proposal for a mobile, in-taxi technology system that allows customer to use their credit card swipe technology. Additionally, the TLC invited authorized providers of in-taxi technology system to submit proposals for similar alternative in-taxi technology systems.

Rendering of the Cornell NYC Tech Applied Sciences building on Roosevelt Island.


Next Steps for Education

In order to maintain New York City’s competitiveness and economic vitality for decades to come, Mayor Bloomberg continues to invest in a 21st Century education system that equips the City’s children and workforce for a successful future.The following programs and institutions provide science, technology, engineering and mathematics training for students from high school to the doctorate level, engaging local entrepreneurs and community at every opportunity to ensure the holistic development of a vibrant innovation ecosystem.

APPLIED SCIENCES NYC: CORNELL NYC TECH
Perhaps nothing has captured the imagination of the technology community as powerfully as the landmark announcement of the new Cornell NYC Tech, to be constructed on Roosevelt Island.

In December 2011, Mayor Bloomberg announced that the City would help develop the first initiative in Applied Sciences NYC, the Cornell NYC Tech, an historic partnership of two of the world’s top institutions in science, engineering, technology and research to build a two-million-square-foot applied science campus on Roosevelt Island in New York City.

Responding to resource needs expressed by the rapidly growing technology industry, the campus is expected to host thousands of faculty and students, and the NYCEDC projects that it will lead to the creation of hundreds of new technology companies, generate billions of dollars in new economic activity, spark expansion in under-developed neighborhoods and employ tens of  thousands of New Yorkers in a variety of well-paying jobs.

The technology community has rallied around the school, which will be led by Dean Daniel Huttenlocher. Dean Huttenlocher has also begun to identify ways in which Cornell NYC Tech will connect with the local education and technology community. This includes an initiative that will train 200 public school teachers to teach math and science and a mentoring program that pairs local startup entrepreneurs with budding innovators in the Cornell NYC Tech campus. In addition, it will include a $150 milllion revolving financing fund for NYC-based startups.

While the University completes its campus on Roosevelt Island, Google Inc. announced that it would allocate 22,000 square feet of its New York headquarters to Cornell NYC Tech, starting July 1, 2012. This donation marries one of the world’s most innovative companies with one of the most innovative economic development strategies any city has undertaken.

APPLIED SCIENCES NYC: NYU/NYU-POLY CENTER FOR URBAN SCIENCE AND PROGRESS
Building on the success of the initial Cornell NYC Tech announcement, in April 2012, Mayor Bloomberg announced the NYU Center for Urban Science and Progress (CUSP), to be located in Downtown Brooklyn, following an agreement among the City, the Metropolitan Transit Authority (MTA) and a consortium of top institution and technology companies.

The Center for Urban Science and Progress will be a partnership of top global institution, led by NYU and NYU-Poly, and will focus on research and technology development that addresses urban challenges such as infrastructure, technology integration, energy efficiency, transportation congestion, public safety and public health. Other highly-regarded members of the consortium include: the City University of New York, Carnegie Mellon University, University of Toronto, University of Warwick, Indian Institute of Technology Bombay and technologyleaders IBM and Cisco.

The school will seek to apply math and science to better the City of New York and serve as an urban innovation model for the world.

ACADEMY FOR SOFTWARE ENGINEERING
Finally, to prepare New York City’s high school students for a successful future in a technology-driven world, in April 2012, Mayor Bloomberg announced the City would open the Academy for Software Engineering in September 2012. This new school, sited at Washington Irving  High School, serves students in grades 9-12 and exposes them to innovative career options in technology and programming. In order to ensure that the school’s curriculum is centered on skills in high demand by the internet industry, the board of the Academy for Software Engineering includes NYU Professor and hackNY co-founder Evan Korth, Facebook New York’s head of engineering Serkan Piantino and venture capitalist Fred Wilson, who is also a major funder of the institution. In addition, the proposed program connects students with local entrepreneurs to expose them to professional work environments and opportunities for experiential learning.

Public response to the school has been overwhelming, and the City seeks to replicate its success throughout the five boroughs.

Left: By using strategic data analysis, the City has been able to identify a greater number of cigarette tax violators—hitting a rate of 77% using targeting methods compared to only 29% previously.
Right: Developers can view the 311 Content API documentation via the Open311 Wiki


Next Steps for Open Government

 

Open Government measures have demonstrated that by working together, the private sector and public sector can achieve far more to benefit society than ever before possible. Digital technology has exponentially increased the potential of the public-private partnership, and some of the most exciting initiatives of the past year, including the Reinvent NYC.gov hackathon and the Made in NY Digital Map have been the product of such partnerships.

THE FUTURE OF 311
Building on the launch of the expanded NYC Open Data Platform and the 311 Inquiry API, 311 will pursue a phased 311 “Write” API, allowing external applications to send service requests to 311. This architecture stands to dramatically increase the scale, reach and efficiency of 311. Much  like the open API structures of Facebook and Twitter, which have sparked the development of hundreds of thousands of applications and entire industry verticals, the 311 Write API will start to complete the process of truly opening City data to developers.

TRANSPARENCY IN REAL-TIME: LIVE ONLINE NEW YORK CITY COUNCIL HEARINGS
A key element of the City’s Open Government plan is greater transparency, and to engage New Yorkers more deeply in civic life, City Council Speaker Christine Quinn and the Mayor’s Office of Media and Entertainment (MOME) announced in April 2012 that live coverage of City Council hearings are now available online at  council.nyc.gov. This development makes New York City the largest municipality to carry live legislative hearings. Additionally, NYC Media, part of MOME, has worked to rebrand and redesign many of the aspects of the NYC Gov channel to now include government facts, informative City Council maps and committee profiles of each member.

EFFICIENCY THROUGH STRATEGIC DATA ANALYSIS
Performance data shines a bright light on how well cities are addressing the public’s diverse concerns—from potholes to playgrounds. And the best data efforts draw not just on agency records and systems, but also on New Yorkers themselves, including questions they ask of and complaints they file with 311. Combined, this information helps agencies manage workloads, leverage strengths and close gaps.

To this end, New York City is moving beyond mere performance measurement; the City is weaving together data from sources across local, state and federal agencies to gain unprecedented insight into public conditions and trends, and it is applying the latest technology and predictive analyses to get ahead of the difficult issues facing our communities.

  • NotifyNYC Amplifier Twitter application used for Citywide emergency messaging.    
  • @nycgob, the City’s Spanish-language Twitter account.
  • A view of the City’s HootSuite dashboard.

Mayor Bloomberg has assembled an expert analytics team in his Office of Policy and Strategic Planning to lead the City into this new era of data-centered innovation. The team conducts the kind of aggressive data mining and analysis that brings the complete “digital fingerprint” of just about any complex urban problem into focus—and helps determine which tools of government, across agency boundaries, can best address it.

That includes some of the trickiest problems—those that do not fit neatly within agency portfolios and that seem insurmountable given the strain on existing resources.

For example, illegal conversions, apartments that unscrupulous landlords have illegally subdivided to cram tenants in for greater profit, continue to be a problem. Every year, the City receives thousands of complaints about these properties, which are often unmonitored and unsafe for the families who live in them. For a long time, City agencies had no way to hone in on the properties that posed the greatest risk of fire where residents could be hurt or killed. Then analysts began looking at several previously unexamined sources of data about fires across the city—and a pattern emerged. The data used, including the property owner’s financial condition, the building’s history of complaints, the construction date and neighborhood demographics all showed a link to fire risk. Strategic data targeting allowed building inspectors to prioritize properties that required immediate investigation and streamline the process for examining complaints. As a result of this efficiency, high priority complaints were addressed faster, resources were strategically deployed, and the rate for vacating illegal conversions jumped from 13% to 70% with no increase in the operating budget.

Another example of the benefits of strategic data targeting concerns cigarette tax violations. By examining pertinent data points, the City has been able to identify a greater number of cigarette tax violators—hitting a rate of 77% using targeting methods compared to only 29% previously.

Finally, data analysis is sharpening more than just enforcement. The City is improving health and human services delivery by employing information across agencies to deliver care and benefits better tailored to each individual citizen’s needs—while also cutting costs, and the City is finding new efficiencies using data analytics to examine operational challenges that range from routing garbage trucks to defending against tort litigation.

 


Next Steps for Engagement

 

The City of New York’s digital media audience has doubled over the past year thanks to the strategic efforts of agency social media managers, and the launch of the central NYC Gov channels in February 2012. In addition, the City was ranked #1 in a national study of digital engagement performed by the University of Illinois at Chicago.

Plans for digital media engagement add to these achievements with steps to overhaul New York City’s website and programs to leverage social media in emergency scenarios. 

LAUNCH @NYCGOB
To build on the success of the citywide @nycgov Twitter account and to engage the Latino community via social media, the City of New York launched @nycgob, a Spanish-language feed of crucial City government news, services and announcements.

Among the estimated 200 languages that are spoken in New York City, Spanish is the second most prevalent language after English, and the 2009 U.S. Census Bureau reported that over 1.8 million Spanish speakers live in New York City. In addition, the most recent Pew Internet Report on Twitter Use found that 14% of Hispanic adult internet users use Twitter in general and that Hispanic cell phone owners are almost twice as likely to use Twitter as white, non-Hispanics (12% and 7% respectively). With @nycgob, the City of New York is able to serve and engage more Spanish-speaking New Yorkers via social media.

SOCIAL MEDIA SAVING LIVES: EMERGENCY MANAGEMENT
Powerful Tools for Greater Efficiency
For the first time, the City of New York will implement a Citywide social media management platform, a decision motivated by the effectiveness of the tool during Hurricane Irene in informing and engaging with millions. Leveraging the platform Hootsuite, the City will be able to do more with less—increasing productivity, measuring impact and engaging with New Yorkers to help them utilize City services.

Most crucially, Hootsuite provides the capability for centralized messaging in the event of an emergency—ensuring that the widest possible audience benefits from a consistent message. During Hurricane Irene, the results of City broadcasting on social media were staggering: there were over two million impressions of City tweets, and the City of New York doubled its following, rising to over 54,000 followers on @nycmayorsoffice. Importantly, the City implemented policies to make sure that during the course of the emergency situation, City social media managers maintained absolute accuracy, ensuring an informed, connected public.

With Hootsuite, the City will be able to send a single tweet from over 70 City Twitter accounts and reach hundreds of thousands of followers with a consistent message. The City will also be able to field questions and concerns, enabling two-way dialogue with millions to better allocate resources and respond to needs.

Introducing Amplify: A Crowd-Powered Twitter Application for Emergency Messaging
In addition to tools for agency social media managers, the City of New York will introduce a new Twitter application called Amplify that engages the public to increase the reach of information in an emergency. With Amplify, the public is able to register to retweet messages from the Office of Emergency Management (OEM) in the event of a “severe and imminent” danger.

The application has the potential to exponentially increase the distribution of key information from the City as it gains users. As with any Twitter application, users are able to remove the application at any time.

Amplify was developed by students of Professor Evan Korth from New York University’s computer science program, in partnership with the Office of Emergency Management and the Department of Information Technology & Telecommunications.

RELAUNCH NYC.GOV TO MAKE THE CITY'S WEBSITE MORE USABLE ACCESSIBLE AND INTUITIVE
The City’s website, NYC.gov, is the digital face of New York City government to the world, andthe City is committed to enhancing it to best serve the needs of the public. Using the valuable insights gleaned from the Reinvent NYC.gov Hackathon in January 2012, the City of New York issued a Request for Proposals (RFP) from vendors to provide design and front-end development for the relaunch of NYC.gov. The RFP was a vital step in the Reinvent NYC.gov initiative to re-architect and redesign the user experience of the City’s website, which attracts over 25 million visitors a year.

The Reinvent NYC.gov strategy is guided by design references from the Reinvent NYC.gov Hackathon, and is centered on three core goals:

Usability
Help the user find what he or she wants, as quickly as possible, without specialized or internalgovernment knowledge—in the model of 311.

Engagement
Provide information and media that inform New Yorkers of services and spark engagement.

Accessibility
Make NYC.gov more accessible to more people through search and mobile optimization.

To achieve these aims, the City will pursue a five-part, user-centric content strategy to:

Anticipate needs with navigation and most requested links based on common search terms.
Respond to needs with vastly improved search.
Approximate needs with personalization.
Inform with user-tailored content creation and curation.
Engage users with dynamic social and mobile features.

The City of New York received a large number of RFP responses and held a public hearing in June 2012 to announce the selected vendor, Brooklyn based design firm HUGE. The re-architecture is underway, and the full website relaunch is planned for 2013.

The new NYC.gov website will be more intuitive, usable and efficient than ever before, demonstrating the administration’s commitment to customer service and transparency. In addition, a data-driven model will be used to determine navigation and taxonomy, helping to ensure that resources are deployed where they are most needed. Finally, the new NYC.gov will operate as browser-agnostic mobile website to serve the fast growing number of mobile users accessing NYC.gov. Wherever possible, the content presented on NYC.gov will be also be made available to the public via API or RSS Feed.

LAUNCH ONGOING LISTENING SESSIONS ACROSS THE FIVE BOROUGHS TO ENCOURAGE INPUT
To ensure the success of public-private partnerships and constantly evaluate engagement efforts, NYC Digital, in partnership with the Department of Information Technology & Telecommunications, will conduct listening sessions with local communities and partners with the aim of collecting feedback concerning the main areas of focus of the digital roadmap: access, education, open government, engagement and industry. Through these sessions, the City will share updates with the public and encourage feedback and suggestions to make improvements that serve New Yorkers.

To facilitate these listening sessions, the City, in partnership with the New York Tech Meetup, launched an NYC Gov Meetup, leveraging the homegrown startup’s format used widely within  the tech community. New Yorkers interested in participating in the first listening session in fall 2012 are encouraged to sign up for the NYC Gov Meetup: meetup.com/nycgov

THE NEW YORK PUBLIC LIBRARY
Digitization of Historical Documents
Today libraries serve a crucial role in connecting the public to information online and offline, and thanks to upcoming developments, their scope will expand dramatically. Thousands of historical documents, including handwritten material by George Washington and Thomas Jefferson and papers from authors such as Mark Twain, will soon be accessible to the public online, thanks in large part to a generous gift of $500,000 from The Polonsky Foundation to the New York Public Library. The project, which began in January 2012, and continues through 2014, will digitize approximately 11,000 manuscripts from the Thomas Addis Emmet Collection, located within the Manuscripts and Archives Division, and almost all the papers of several major American authors in the Henry W. and Albert A. Berg Collection of English and American Literature at The New York Public Library. The Emmet Collection documents the founding and early years of the United States—the move toward independence, the Revolutionary War and the establishment of the federal government. The Berg Collection’s holdings of Nathaniel Hawthorne, his wife Sophia Peabody Hawthorne, Henry David Thoreau, Mark Twain and Walt Whitman will also all be digitized. An estimated 35,000 pages will be scheduled for digitization beginning in January 2013 and will be made available through the Library’s website.

THE BROOKLYN PUBLIC LIBRARY
In addition, in 2013, the Brooklyn Public Library will open the Leon Levy Information Commons, a physical space with powerful digital infrastructure to meet the evolving needs of library users. The facility will be a flexible, technology-rich center offering a 30-seat wireless training space; seven private meeting rooms featuring electronic whiteboards; bar-style seating for laptop users; 25 PCs featuring standard software and advanced editing programs; and a help desk providing reference and information services and on-demand training. This groundbreaking new space will further enable patrons to exchange ideas, learn new skills and access information in a digital context.


NEXT STEPS FOR INDUSTRY

PROGRAM OVERVIEW
In April 2012, the City of New York convened its first Youth Employment Symposium with the aim of connecting New York City’s technology industry with public programs that provide employment and professional development to tens of thousands of young New Yorkers. Hosted by NYC Digital and the Mayor’s Fund to Advance New York City, the technology community responded with strong interest in civic partnerships to support diversity, and early sector commitments include involvement from Buddy Media, Facebook, Huge, Shapeways and others.

To build on the positive response to the Symposium, NYC Digital and the Mayor’s Fund to Advance New York City will introduce a new initiative that seeks to realize the City’s technology potential, primarily through two programs:

  • Diversity and Workforce Development: Increase diversity in the technology sector through professional placement and development programs for minorities and women.
  • Innovation Pipeline: Match students and volunteers with digital projects at no cost to taxpayers.

Increasing Diversity
The program will begin by placing the inaugural class of minority and female students in jobs at technology companies. In addition to work opportunities, the students will attend courses at at technology companies. In addition to work opportunities, the students will attend courses at the program aims to place 100 students by the end of 2013.

Adopt-an-App Innovation Pipeline: Matching Private and Academic Sectors with Civic Projects
The new initiative will introduce a digital project matching program, partnering with the private sector as well as academic. Students in the program will complete one technology or design class, where they will develop and launch a new project in partnership with a City entity over the course of a semester. The success of the City’s apps wish-list, first piloted during the Reinvent Green hackathon, will serve as a model for Innovation Pipeline in matching civic volunteers with existing City needs.

NYC Generation Tech
In addition, the New York City Economic Development Corporation is developing several groundbreaking technology programs that seek to train New York City’s workforce and students. One of the pilot programs, NYC Generation Tech, which launched in summer 2012 and will include opportunities for students to build mobile apps, learn about the fundamentals of entrepreneurship, participate in a business plan competition and receive mentorship from NYC tech firms.

EQUIP SMALL BUSINESSES FOR SUCCESS THROUGH DIGITAL TRAINING
Building on its success in assisting small business owners through training and workshops, the Mayor’s Office of Small Business Services (SBS), together with NYC Digital, will introduce Digital Toolkit, a new program to equip small businesses with the tools and training they need to grow online. Through NYC Business Solutions Centers, the Digital Toolkit program will leverage partnerships with technology companies throughout the City, including founding partners Mashable,

 

Tumblr and Google that are committed to creating curriculum and training materials that meet the digital needs of small businesses. Mashable will develop a “how-to” curriculum for building an Internet presence and leveraging social media, which will be made available online and in workshops led by NYC Business Solutions instructors.  In addition, Tumblr will provide out-of-the-box Tumblr themes for small, New York City-based businesses, specifically designed for the Digital Toolkit. The goal of the program is to provide business owners with the training and resources they need to grow in a modern economy.

Supporting the City’s Film Industry through Technology Training
Recognizing that digital technology is significantly impacting the media industry, the Mayor’s Office of Media and Entertainment (MOME) plans to introduce new programs to further the goal of a diverse and well-trained workforce. Partnering with the Mayor’s Office of Small Business Services (SBS), MOME will introduce industry training grants that will support media companies who train their employees in new technologies and software. The City will also expand the SBS Strategic Steps Program to media and entertainment sectors. Through this nine-month executive education program geared towards women and minority owned businesses, media and entertainment entrepreneurs will learn from a comprehensive curriculum and engage in networking opportunities to help their businesses grow.

PROVIDE ACCESSIBILITY AND TRANSPARENCY IN OPENING AND OPERATING AND OPERATIONG BUSINESSES IN NEW YORK CITY
In June 2012, the Mayor appointed Tokumbo Shobowale as the City’s first Chief Business Operations Officer to lead a concerted initiative in making government more responsive and efficient when working with New York City businesses. A primary focus of the initiative is to provide a more efficient and transparent online experience at NYC.gov for businesses to meet the City’s permitting, licensing and other regulatory requirements. Businesses will be able to access clear information for operating in the city, apply and pay online for licenses, permits and other credentials and follow the status of their applications, plans and inspections.

Present Clear and Simple Information Online
The City will provide straightforward information about government requirements for starting and operating a business by providing new guides, online how-to videos, and a more unified customer experience on NYC.gov, including the Business Express site and 311 Online.

 Apply and Pay Online
Businesses will be able to apply online for licenses, permits and credentials they need to open their doors and operate legally and safely in the  city—with the goal of processing 80% of new business applications and renewals online by the end of 2013.  In addition, business owners will be able to make payments for licenses, permits and other fees online at NYC.gov.

 Check Status Online
Over the next year, business owners will be able to check on the status of their licenses, permits, dates and results of scheduled inspections and plan exams online, providing them with immediate insight and transparency in their transactions with the City at every step in the process.

"MADE IN NY" MEDIA CENTER
To further support the rapidly transforming media industry, MOME recently announced plans for the “Made in NY” Media Center, which will provide an opportunity for established media and entertainment industry firms in the city to interact with emerging ones, with the goal of shared innovation and mutual learning. Informative panels, lectures, training and events will bring industry subsectors together and provide a focal point for the growing community. The Center will also provide affordable workspace to emerging media entrepreneurs and companies, including a well-designed space for educational programming that serves the media community.

In addition, NYC Digital will explore public-private partnerships with media center participants by helping them gain access to City programs and identifying potential points of collaboration. The Center will provide a space to connect the expertise of the digital media community with the City’s resources and services. In partnership with NYCEDC, MOME issued a Request for Proposals for organizations or companies to develop, market and manage the “Made in NY” Media Center, and will review applications in the summer of 2012.

SUPPORT TECHNOLOGY STARTUP INFRASTRUCTURE NEEDS
In order to serve the constantly evolving needs of the startup community, Mayor Bloomberg established The Mayor’s Council on Technology and Innovation, a group of New York City-based leaders who identify new opportunities for the City and address areas of interest to the technology sector. Deputy Mayor Robert K. Steel chairs the Council, and members include:

 
 

John Borthwick, Betaworks, Founder & CEO

Marc Cenedella, TheLadders, Founder & CEO

Perry Chen, Kickstarter, Founder & CEO

Susan Crawford, Cardozo School of Law, Professor, former Special Assistant to President Obama for Science, Technology, and Innovation Policy

Ntiedo Etuk, DimensionU, Co-Founder & CEO

Jonah Goodhart, Moat, Founder & co-CEO

Eric Hippeau, Lerer Ventures, Partner

Mitch Jacobs, On Deck Capital, Founder & CEO

Lawrence Lenihan,

FirstMark Capital, Managing Director

Susan Lyne, Gilt Groupe, Chairman

Hilary Mason, bit.ly, Chief Scientist

Barry Silbert, SecondMarket, Founder & CEO

David Tisch, TechStars NYC, Managing Director

The Council is currently exploring a number of public-private partnerships that incentivize the expansion of fiber connectivity for  businesses, and welcomes additional input from the technology sector.

LAUNCH A SUITE OF NEW INITIATIVES TO EXPAND NEW YORK CITY'S BORADBAND CONNECTIVITY
After a series of conversations with the Council and leading businesses and technology entrepreneurs throughout New York City to determine the most critical issues as well as solutions that will ultimately allow the expansion of broadband connectivity, the Mayor's administration announced the following initiatives to be implemented over the course of 2012:

  • ConnectNYC: a competition to build out fiber wiring for commercial and industrial buildings
  • WiredNYC: a grading program for connectivity in New York City buildings
  • NYC Broadband Connect Map: a crowd-sourced digital map highlighting wired buildings citywide
  • Broadband Express: a streamlined process for broadband-related permitting as well as exploring the streamlining of regulatory issues
  • Digital Divide: a competition to develop mobile applications to help residents access critical online services provided by the City and community based organizations

Potential Two-Year Broadband Program Impact

  • 600 buildings
  • 30 million sq. ft. of office space
  • 6,000 companies
  • 160,000 employees
  • Up to 24,000 permits
  • Thousands of buildings on the map
  • 18,000 sixth graders
  •  27,000 low-income family members
  • 100,000 computers for households and programs
  • Thousands of residents to online resources

PURSUE THE .NYC TOP-LEVEL DOMAIN: WWW.YOURNAME.NYC
Soon the prestige of a New York City address or area code will extend to the digital realm. With its application for .nyc in 2012, New York became one of the first cities in the world to pursue its own geographic top-level domain. A top-level domain, or TLD, is the last part of an Internet address, such as .com, .org or .edu. Following a public Request for Proposals, the City of New York entered into an agreement with NeuStar, which has assumed all upfront costs associated with the TLD, including marketing, promotion and over $185,000 in application and maintenance fees to the Internet Corporation of Assigned Names and Numbers (ICANN). ICANN will administer the allocation of TLDs. Following the public launch of .nyc (anticipated in 2013), the City of New York will receive 40% of revenue generated by sales of domain names in the .nyc TLD. The .nyc TLD will be made available to New York City individuals and organizations in strategic phases, beginning with public institutions and nonprofits, followed by locally licensed businesses and local residents, and finally entities providing a business or service specific to New York City.

With the historic launch of the .nyc TLD, the City will embrace its digital future in a powerful way and bring an unprecedented level of geographic authority to the digital sphere. In addition, the City will generate revenue, help residents locate government services, encourage local businesses to thrive, market and promote tourism, and spread the dynamic image of New York City around the world. Crucially, the City of New York will establish a community advisory board and convene public listening sessions to encourage meaningful input into the development of the .nyc strategy.

MEASURING SUCCESS
Tracking progress and sharing lessons learned is crucial to a city’s ability to realize its digital goals. The City of New York will continue to drive innovation in partnership with municipalities around the world who share universal, urban challenges and opportunities.

Following the May 2011 release of New York City’s Digital Roadmap, a number of cities expressed interest in developing an international digital index to track municipal progress  across the globe, including:

  • Belfast
  • Boston
  • Buenos Aires
  • Canton of Geneva
  • Chicago
  • London
  • Los Angeles
  •  Newark
  • Philadelphia
  • Rio de Janeiro
  • San Francisco
  • Singapore
  • Tel Aviv
  • Vancouver
To further explore the global potential of digital cities, the City of New York will convene a symposium in 2013 with interested city governments,  focused on digital development. The symposium will aim to establish a versatile framework for measuring digital progress, and evaluate shared tools and approaches to innovation across the five pillars of Access, Education, Open Government, Engagement and Industry. The City of New York welcomes expressions of interest in the symposium and looks forward to collaborating with international partners to explore their shared digital future.


Explore the Digital Roadmap Online
Dig in to New York City's 2012 Digital Roadmap:Progress and Innovation.
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